Reddit surpasses 1 billion monthly video views

A year since launching native video, Reddit reports it is seeing more than a billion video views per month on average. The platform says it has experienced a 38 percent growth in native videos since the start of the year, with advertisers seeing higher conversion rates and more engagement with video ads. Why you should care Reddit has made big changes in the past year, from a major overhaul of its website to the launch of native video ads optimized for the redesign. “Reddit’s beta video advertisers are seeing significant increases in key metrics such as brand favorability and purchase intent when compared with non-video ads. According to Cassis, advertisers are seeing 2.3 times more conversions with video ads compared to static ads, with some campaigns earning 3.5 times higher engagement rates. Reddit says its video ad view rates are now comparable to Facebook video views. Mobile video views on Reddit have doubled since August, with 70 percent of views occuring on Reddit’s mobile apps. Reddit creators are posting 50 percent more video posts since the redesign, with a million videos posted by creators in August alone — representing a 31 percent increase year over year — according to the company. Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more.