Why Content Marketing Can’t Be Ignored

Why Content Marketing Can’t Be Ignored

Why Content Marketing Can’t Be Ignored. It gives to the public without demanding a return.” In the good old days advertising was the best way to get consumers to learn about your business and get inspired to buy from you. Businesses counted on making sales through ads, in fact many put all their eggs into the advertising basket and focused the majority of their budgets on ads. Webcast, February 2nd: Behavioral Marketing Tactics to Drive Sales and Retention These days most Internet users ignore ads and scroll past them to get to the content that they do want to see. Additionally, Internet users have been exposed to ads for so long and so often that most don’t even look at the ads anymore. In fact, 68% of consumers said ads were annoying and 54% believe ads don’t work, and users no longer trust ads. Content is Still King “Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action,” according to the Content Marketing Institute. Content Marketing is the best way to get your business and its products/services out to the public in a way that is helpful to users. Consumers can find businesses through the content. When businesses provide meaningful content that is of interest to its consumers they will achieve engagement, sales and customer retention.

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Content Marketing gets a business’s name out to the public in a way that is helpful to the target audience and does not require any action from their users. It gives to the public without demanding a return.”

In the good old days advertising was the best way to get consumers to learn about your business and get inspired to buy from you. Businesses counted on making sales through ads, in fact many put all their eggs into the advertising basket and focused the majority of their budgets on ads. However, advertising may not be the best way to make sales in today’s world.

Google recently reported that 56% of online ad impressions are never actually seen by users.

Webcast, February 2nd: Behavioral Marketing Tactics to Drive Sales and Retention

These days most Internet users ignore ads and scroll past them to get to the content that they do want to see. Additionally, Internet users…

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