Why marketers should embrace video in 2017

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Author: Kevin Allen / Source: prdaily.com

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If you spend any time on social media platforms, it’s hard not to notice video’s rapid rise as a marketing tool.

Nielsen reports that 147 million Americans watch video on the internet, and Outbrain’s latest research shows that 87 percent of online marketers are using video content to reach them.

However, without a proper video marketing strategy, organizations are taking…

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