Why Your Business Needs to Be More Flexible Than Ever. It’s a business leader's job to make decisions, and marketing is all about making good decisions . decisions that benefit both your business and your customers. Gone are the days where we can create business and marketing plans a year ahead of time and expect them to be etched in stone. New data We’ve never had more business data to shift through. There’s an endless supply of information about our customers, our competitors and our business results . The way we do business has dramatically shifted and anything that isn’t flexible enough for the ride will be left behind. So, shift your business model as appropriate as well, using your customers and their needs as your guide. It's more important to be flexible now than it ever has been. It’s a way of making the right decisions on a daily basis to keep your business prosperous as you gather new information, attract new customers and refresh your business model for continued success.
I’ve always been taught to be decisive. Some of my best early managers were particularly good at taking all available information and making a quick decision.
I learned by example and by my own trial and error, and I’ve always felt that procrastinating and holding back were far worse than making a less than perfect decision. Decisions keep the business moving forward, and forward is always a good thing.
I still feel the same way today. It’s a business leader’s job to make decisions, and marketing is all about making good decisions . . . decisions that benefit both your business and your customers.
But there’s a new element to decision-making that has become vitally important to the process, and I’ve adjusted my own decisiveness as a result.
In today’s competitive environment of technology-fueled 24/7 marketing, we also need to be flexible. Gone are the days where we can create business and marketing plans a year ahead of time and expect them to be etched in stone. Sure, planning is a necessity, particularly for long-term vision, positioning and innovation, but just as important is short-term activity. Movement is key, and responsiveness drives movement.
Allow me to explain how flexibility has taken on a pivotal role in decision making.
New data
We’ve never had more business data to shift through. There’s an endless supply of…
COMMENTS