While most may see this platform as a hangout for people born post-1990, there are people of every age using Snapchat to grow their brand and business today. Today, I’m reaching young people on Snapchat who remind me of my younger self. Stories: The Stories part of Snapchat shows photos and videos that you’d like to share with all your Snapchat friends. Think of stories as similar to your Facebook or Twitter “wall” because this is where people go to see your videos. You can also post older Snaps to your Story from Memories. You can tap the ‘X’ icon to throw away the photo or video if you don’t like it. Once you are ready to start snapping, you can overlay your photo or video at the top of your screen with any of the following: 1.Stickers: This is the square icon that looks like a sticky note. Unlike Snap filters, you use lenses while you are taking a Snap. Snapchat is a big part of my social media strategy. The Snapchat platform, when you first get on it, is a little confusing and takes some time to learn.
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Some people may be surprised to learn that I — at 58-years old — am super engaged on Snapchat. While most may see this platform as a hangout for people born post-1990, there are people of every age using Snapchat to grow their brand and business today. I don’t consider Snapchat a fringe social network that I rarely get on — I’m snapping daily. If you see me making a silly face in front of my phone, you know I’m probably snapping someone. I’m always looking for ways to stay relevant and in touch with younger generations. Using Snapchat is personable — you can directly speak to someone in a short video message.
A year ago I was told my audience was not on Snapchat and it was a waste of time for me. The minute I heard this I knew it was wrong because I remember being 15 and feeling so lost. My dad had died when I was 10 and all I wanted was some direction and guidance from someone. Even at 15, I was already interested in money business, and success. Today, I’m reaching young people on Snapchat who remind me of my younger self.
Today, I use Snapchat as many as 40-50 times a day to help young people who seek business advice, inspiration, tips, a little motivation or personal insight. I have people from all over the world who I have become like an uncle with. The difficult part is responding to hundreds of snaps back, but it’s all worth it.
To get started, simply download the free Snapchat app. After you create an account, open the app and tap “Sign up.” Pick a username that represents your name or brand. I use @GrantCardone and you can follow me. After you scan your contacts you can take a selfie that will be your profile pic. This doesn’t need to be a professional shot like your LinkedIn profile — keep it light and fun. Here’s mine:
Snap: A Snap is a picture or video you send. On Facebook, you call it a post, on Twitter you call it a tweet, on Snapchat you call it a snap. Snaps are very short, 10 seconds or less. Just as on Twitter you’re limited to 140 characters, Snapchat limits you to 10 seconds.