12 Advanced Snapchat Tactics to Stay Ahead of the Game

Customize your Snapchat brand 1. A personalized Snapcode is a little different because it contains a custom image. This is a great way to promote your brand during events and make it easy for people to follow you. The Ghostcodes app helps make your Snapchat account more discoverable by the community your brand is associated with. Voice and video calls may be the answer. You don’t have to be chatting with them to start a call Tap the video or phone icon depending on the type of call you’d like to do. Feature user-generated content 7. With that, you can create new brand Stories that feature photos and videos submitted by your followers. Bonus: Download a free guide that reveals how to easily create and use a custom Snapchat geofilter to promote your business for as little as $5. Hootsuite’s on Snapchat!

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Snapchat isn’t an easy social network to master. It’s riddled
with tricky features—even the most social-savvy users aren’t always
aware of the capabilities available to them.

If you’re using Snapchat for business, there’s a lot to discover
beyond the
basics
and the fun hacks. Even if
you’re a seasoned Snapchatter, this guide should offer you some new
and useful tricks to better engage your audience on Snapchat.

Customize your Snapchat brand

1. Personalize your Snapcode

Anyone can add you as a friend on Snapchat if they have your
Snapcode—the QR code-like icon we’ve all become familiar with. A
personalized Snapcode is a little different because it contains a
custom image.

Through Snapchat’s website, you can download your Snapcode and
dress it up with photo-editing tools like Picmonkey or Canva. The black dots and yellow
background make up the the actual scannable code, so anything you
alter needs to be within the white ghost area. (It also needs to
adhere to
Snapchat’s brand guidelines
.) For example, our Snapcode
features the recognizable Hootsuite Owly.

hootsuite-snapchat-snapcode

2. Create Snapcode swag

Snapchat is making paper cool again. With your unique Snapcode
you can create printouts for things like key chains and stickers
that are scannable. This is a great way to promote your brand
during events and make it easy for people to follow you.

Get more Snapchat friends

3. Create a shareable link

In addition to sharing your Snapcode, you’ll also want to
generate your own custom link to make it easy for people to add
you. To get your URL, drag down on the camera view, click ‘add
friends’ then ‘share username.’ If someone taps on the link they’ll
add you automatically.

For increased exposure, share your Snapchat URL in your
Instagram and Twitter bios.

4. Join Ghostcodes

If you’re looking for more followers, extend your promotion
efforts beyond social channels. The Ghostcodes app helps make your
Snapchat account more discoverable by the community your brand is
associated with. If you run a tourism business, for example, then
you can feature your profile under the ‘travel’ category section.
You can also add interests so that people who share them can find
you.

Once you’ve joined Ghostcodes you get ranked by your fellow
community with ‘Kudos’ (basically, the social equivalent of a
‘like’). Accounts with the most Kudos rise to the top of the search
ranks in Ghostcodes.

Use Snapchat for customer support

5. Voice and video chats

Wondering how your brand can use Snapchat for customer support?
Voice and video calls may be the answer.

Until the 2016 updates, the video feature of Snapchat was a bit
clunky. Now you can easily make and receive calls in Snapchat.

Birchbox, a subscription-based cosmetic company, responded to
this feature by
hosting open chats with its Snapchat followers
. In the summer
of 2016, they began an open call session in an ‘Ask me
Anything’-style format, where fans could phone in and ask questions
about Birchbox. Most callers wanted product tips and
recommendations, while others were just curious see if Birchbox
would answer the call.

Birchbox received hundreds of screenshots and video images
suggesting Birchbox host another open chat. As Snapchat’s senior
social media manager Juliette Dallas-Feeney
told Digiday
, “The calling features…

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