Uncover Your Next Digital Video Strategy with Performance Insights

Uncover Your Next Digital Video Strategy with Performance Insights

Long gone are the days when a video creator could spot an obvious opportunity in the market and create quick and easy content that would fill that gap and give the social video audience what they wanted. For video strategists and programming directors tasked with creating content and growing their audience, Tubular Labs has long been the leading video data platform that creates confidence in the daily video decisions you make. Performance Insights: Benchmarking the Video Ecosystem The video ecosystem is changing fast. Content strategists need to make quick decisions but there’s so much data from all over, how do you generate those insights and turn them into rock-solid content decisions? Performance Insights! Beauty Video Content: Stellar Insights in Less than 20 Seconds! Let’s take a look at the metrics around video duration and beauty video uploads to YouTube in the past 30 days. Using the dropdowns, you can toggle between many content characteristics such as creator type, video duration, top properties and many more in order to compare various performance metrics along those dimensions. If we sort Top Beauty Creators on YouTube, defined by engagements, we can confirm that Bretman Rock has the highest average views in the first 30 days (V30) after uploading content to the platform. Performance Insights: Competitor Research & More No publisher, brand or influencer is creating social video in a vacuum in 2018.

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Any digital first publisher or brand knows how vital data-driven insights are to their programming and audience development strategies. Long gone are the days when a video creator could spot an obvious opportunity in the market and create quick and easy content that would fill that gap and give the social video audience what they wanted.

But times have changed. The video content strategist faces intense competition to create engaging content in a huge range of genres and verticals, and across a multitude of social video platforms. Savvy publishers and hungry brands are fighting for the same share of voice in a bid to win over eyeballs, minds, and dollars. And those creators all face the same issues: how to easily identify the types of videos that succeed, and how to find growth opportunities within digital video.

For video strategists and programming directors tasked with creating content and growing their audience, Tubular Labs has long been the leading video data platform that creates confidence in the daily video decisions you make. We’re excited to introduce Performance Insights, a new reporting functionality that is designed specifically to simplify and enhance your video content analysis workflow.

Performance Insights: Benchmarking the Video Ecosystem

The video ecosystem is changing fast. Content strategists need to make quick decisions but there’s so much data from all over, how do you generate those insights and turn them into rock-solid content decisions? Performance Insights! Performance Insights draws on the power of Tubular’s comprehensive platform of videos across platforms and devices. With access to 5B videos, 400M views, and 13M creators, we can provide content strategists with visualized insights for confidence in your strategic video decisions.

Beauty Video Content: Stellar Insights in Less than 20 Seconds!

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