139 Fresh Instagram Facts: The Science of What Works [Infographic]

139 Fresh Instagram Facts: The Science of What Works [Infographic]

Well, that was nearly three years ago, and while we’ve touched back on Instagram many times on the BuzzPlant Blog, it’s time for a high-level revisiting of the world’s first significant mobile-first social network. To do this, I’d like to share with you a brand new infographic from MarketingProfs, which looks into the platform’s past, present and future. We’ve shared the full infographic below. Instagram Demographics Instagram hit the 600 million users mark in December 2016. Half of its total users (600M) are daily active users (300M). Still, that’s only 8.4% of Facebook’s global mobile ad revenue. However, Instagram’s revenue share is expected to rise to 18% by 2018. Top brands post 4.9 times per week on Instagram (an increase of more than 50% over 2015). There are more than 500,000 advertisers growing their business on Instagram! When’s the Best Time to Post on Instagram?

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Several years ago, we shared with you our top seven actionable tips for Instagram strategy. Well, that was nearly three years ago, and while we’ve touched back on Instagram many times on the BuzzPlant Blog, it’s time for a high-level revisiting of the world’s first significant mobile-first social network.

To do this, I’d like to share with you a brand new infographic from MarketingProfs, which looks into the platform’s past, present and future. (Don’t miss the suggestions on when to post to Instagram at the bottom!) We’ve shared the full infographic below.

Instagram Demographics
Instagram hit the 600 million users mark in December 2016. That’s the same number of users that Facebook had when Instagram reached its first one million back in December 2010!

By the way, Instagram users are a dedicated bunch. Half of its total users (600M) are daily active users (300M). On a daily basis, these users generate 95M photos/videos and 4.2B likes.

Worth noting: the platform skews toward more affluent demographics. While the average worker in the U.S. brings in $41k per…

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