3 Social Media Platforms You Should Be Using

3 Social Media Platforms You Should Be Using

Pinterest Pinterest is a unique platform because it’s built to send referral traffic to other platforms. The majority of people who’re on Pinterest are there because they want to buy something. In a world when all social media platforms what to increase their own engagement, it’s a rare thing to see one that is actively sending referral traffic to another website. When Instagram started allowing users to create business accounts, the number of U.S. businesses skyrocketed. To top it off, Instagram is the easiest place to interact with influencers. LinkedIn Last on our list of social media platforms you should be using is the premier professional network. Let’s get this out of the way; the 500 million LinkedIn users are there for professional connections, business opportunities, and reputation building. Yes, it’s a social media platform. A large portion of the users (forty million people) is in decision making the position at their organizations. Just remember that there’s no time like the present to start building your audience on these social platforms.

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There’s no denying the importance of social media in digital marketing.

Between the major networks, there are billions of engaged users.

The only problem is that every day, more and more options are appearing. It’s impossible to chase all of them without spreading yourself too thin which results in a poor showing.

With that understanding, it’s important to choose the best channels for your business and concentrate on them to produce the highest ROI.

We’ll explore three social platforms to drive traffic, revenue, and brand awareness for the rest of this year and well into the next.

Pinterest

Pinterest is a unique platform because it’s built to send referral traffic to other platforms. A large amount of the users are educated and have a household income of more than $100,000. That’s not the most interesting part.

93% of active pinners say they use Pinterest to plan for purchases. The majority of people who’re on Pinterest are there because they want to buy something. Can you say the same thing about Facebook?

These are all well and good but don’t people only post about food and their weddings on Pinterest? This was a common misconception for me as well until I dug a bit deeper. Pinterest has a rich variety of content across many topics.

While it may be true, there are a lot of women there so it’d only appeal to brands that target women, but that’s not the case. Though women still make up the majority of users, men are the faster-growing segment.

The icing on the cake is that Pinterest is designed to send people away from the application. In a world when all social media platforms what to increase their own engagement, it’s a rare thing to see one that is actively sending referral traffic to another website.

Think of Pinterest as a large visual search engine with engaged users, higher conversions, and higher average order values.

Instagram

Instagram is the social media world and seems to be locked in a battle of dominance with Snapchat. We won’t get into that here.

As of this writing, Instagram has roughly 800…

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