Author: AJ Agrawal / Source: Business 2 Community With all the buzz around social, why is it so hard for brands to keep up with the conver
With all the buzz around social, why is it so hard for brands to keep up with the conversation?
According to Pew, almost 80% of current internet users have a Facebook. This means from your grandma who writes “Happy Birthday” on your wall to the most seasoned digital vets are engaging online in some way. But yet, many of us still struggle with how our gameplan on them works.
While it’s true that there’s a variety of different strategies your brand could pursue, it doesn’t really matter which direction you choose. Why? Because no matter what, there are a few core components as to why most social media strategy is lagging.
It Lacks a Story
Whether you know it or not, your brand has a story. It’s the essence to why you’re in business, the mantra that you repeat on how you’re going to change the world. And while most companies confuse this for “our story,” your brand story is eons different.
A brand story has to hold what we call in the marketing world “the nugget of truth.” That is, a universal principle that your share with your audience. This keeps your stories not only relevant but also consistent and genuine.
It Lacks Structure and Management
Keeping up with a brand’s social media is a lot of work, so much that some…