4 Steps to Creating Effective Online Videos

4 Steps to Creating Effective Online Videos

Author: Sam DeZeeuw / Source: Entrepreneur Getting in front of camera can be very intimidating, but it doesn't have to be. Use these four

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4 Steps to Creating Effective Online Videos

Getting in front of camera can be very intimidating, but it doesn’t have to be. Use these four actionable steps to create attractive business videos that resonate with your audience.

1. Develop a script.

One way you can avoid stage fright on camera is by developing a script before you hit that record button. Developing a script for a business video sounds way more fancy than it is. Basically, the goal of writing your script is not to develop an elaborate essay. Rather, it’s to create a detailed outline about the bullet points you want to mention in your video.

So how do you actually go about creating a script? Well, the first step is coming up with your specific topic idea. Without worrying about form or layout, begin to write down supporting details of your topic. Once you have a satisfying amount of supporting details, you then begin to work on the layout.

It is a good practice to begin with the main message you are trying to convey, then start flowing into the supporting details. Once you come up with all your ideas, organize them in a way that makes sense for your audience.

Take your organized ideas and begin to lay them out in a script format. Remember, though, this is not an essay. You want to make sure this script will be vocalized fluently. Read your current script aloud; when you come across a section that doesn’t feel natural, make adjustments.

2. Look your best on camera.

Part of the reason so many people are worried about getting on camera is because they are worried about what they look like or how they’re being perceived. Here are a couple of tricks to ensure you look the best on camera to eliminate the unnecessary anxiety.

One of the biggest things to focus on when shooting your video is the light quality…

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