4 Ways to Get People to (Genuinely) Like You on Social Media

4 Ways to Get People to (Genuinely) Like You on Social Media. Here are four tactics that work. Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. 4 ways to get people to like you on social media 1. Be human (see: genuine) It’s easier for people to identify with brands when they can put a face to it. “A person’s name is to him or her the sweetest and most important sound in any language” says Dale Carnegie in his renowned book, ‘How to Win Friends and Influence People.’ This can be easily translated on social media. Hi Kaylynn! Sorry you are having issues. Please send us a DM and we would be happy to further assist you. Besides using names, you should also use conversational language.

Author: Kaylynn Chong / Source: Hootsuite Social Media Management

One of Robert Cialdini’s famous six principles of persuasion states that people are more likely to buy from people they like.

It’s one thing to get more likes, more followers, and boost engagement—the question is how do you get people to genuinely like you on social media? Here are four tactics that work.

Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software.

4 ways to get people to like you on social media

1. Be human (see: genuine)

It’s easier for people to identify with brands when they can put a face to it. According to the International Journal of Research in Marketing, consumer-brand relationships developed on social media are best fueled by being “more human.”

So how do you show off the human side of your brand? Try using the person’s name. “A person’s name is to him or her the sweetest and most important sound in any language” says Dale Carnegie in his renowned book, ‘How to Win Friends and Influence People.’

This can be easily translated on social media.

Hi Kaylynn! Sorry you are having issues. Please send us a DM and we would be happy to further assist you.

— Urban Outfitters (@UrbanOutfitters) April 4, 2017

You can also add more personality to your channels by signing social media posts with your name or initials as customer support teams often do.

Besides using names, you should also use conversational language. Authentic brands don’t talk like robots—they laugh, joke, and get frustrated like real people. Ditch the auto-reply, canned messages, and jargon.

Slack does this exceptionally well when they communication bug fixes and platform updates. Instead of making software development sound overly technical, Slack makes updates fun, inviting, and understandable—even to the less technically-inclined.