Viral Content Marketing Campaign Checklist

Viral Content Marketing Campaign Checklist. It’s the people who will (or won’t) share your content, so your most important goal is to appeal to them. Choose The Best Type Of Content To Develop Another thing the viral marketing campaigns of 2016 have in common is that they are focused on visuals. Create The Initial Launch Plan For Your Marketing Campaign HOW you promote your content is just as important as WHAT it is. Knowledge of your target audience is necessary as you must focus on the channels these people use. Prompt Sharing Post your content on channels where sharing is easy. This campaign asks the people to share their pictures through social media, and offers an additional incentive of doing a good deed as for every post, Disney unlocks a $5 charity donation. Add An Expert’s Authority People seek fun and interesting content, but they also want to be sure that the brands aren’t leading them on. The success of this particular campaign was so huge, it migrated to other social media and collected over 3.6 million likes on Facebook. To achieve the best results, you must focus your ‘primary’ content on ONE thing (idea, image, message).

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Admit it, you’ve definitely dreamed of launching a marketing campaign that will go viral. Every business owner wants to get the boost in popularity such an accomplishment will provide, but only a few manage to succeed.

Why?

Surprisingly, there isn’t any ‘magical formula’ for viral content. What you actually need to do in order to achieve this goal is:

Viral Content Marketing Campaign Checklist

There is a lot of similar content published on a daily basis, and most of it is barely noticed. However, studying successful campaigns, such as Penny the Pirate or #LikeAGirl from Always, shows that the pieces that go viral share some common characteristics.

Discerning what they are and creating a campaign that meets these particular requirements gives you a chance to go big. Check out this infographic for a more in-depth analysis of what makes content viral.

Understand Why People Share Content

Always start your marketing campaign planning with a thorough audience research. It’s the people who will (or won’t) share your content, so your most important goal is to appeal to them. We share content that evokes strong emotions, and to go viral, a piece of content must evoke VERY STRONG emotions.

The exact kind of feeling you should focus on depends directly on the people you reach out to, so you must find out what exactly they are most interested in. You should look into various social studies and polls to see how your targeted group reacts to specific news so that you can anticipate how they would ‘welcome’ your content. This will allow you to determine your audience’s ‘triggers’, which you’ll be able to use in order to provoke the kind of reaction you need.

Choose The Best Type Of Content To Develop

Another thing the viral marketing campaigns of 2016 have in common is that they are focused on visuals. This works because it’s human nature to have a more intense emotional response to the visual information.

A detailed text with well-developed arguments, creative ideas, and/or helpful tips, will also get a positive reaction, but its chances of becoming truly popular are small. A video, on the other hand, can generate millions of views and shares, like the Dorito’s Super Bowl 50 AD, which got almost 900,000 shares immediately during launch.

Bear in mind that your video…

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