5 Benefits of Marketing Automation Software for Small Businesses

5 Benefits of Marketing Automation Software for Small Businesses

For a lot of small businesses, the company budget calls the shots more than the business owner. Itís customer experience. Hereís a look at the benefits small businesses can experience with marketing automation. Look at these statistics: Personalized emails deliver six times higher transaction rates and result in 29 percent higher unique open rates 79 percent of consumers claim they are more likely to engage with an offer if it is personalized to reflect previous interactions 78 percent of internet users say personally relevant content boosts the likeliness that theyíll make a purchase With marketing automation software, you can segment customers into groups to help send out and share only relevant content. Enhanced Customer Experience Getting customer experience (CX) right goes far beyond personalization. And what they expect at each touch point along the customer journey. When you build your lead nurturing campaign with your automation software, you can go through the stages your prospects and leads will take, getting a birdís eye view. And this is where your investment in software starts to pay off. The Biggest Prize of Automation Is Control With the help of the right marketing automation software, you can convert more leads into customers and retain more of the customers you already have. Which means, your business grows and your budget expands.

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For a lot of small businesses, the company budget calls the shots more than the business owner. And, letís face it, budgets as CEOs tend to demand a lean ship, forcing management to take a conservative approach to any type of capital or labor investment decisions. Which leaves many of the little guys at a disadvantage, especially if they havenít yet started using the most powerful modern business growth engine Ė marketing automation software.

This can end up being exactly what holds a small business back from reaching a point of healthy growth. Nothing stifles a little startup or challenged mom and pop shop like the hesitation to access the tools needed to nurture leads, better understand customers, and to offer a superior customer experience at scale.

Executive Business Case for Content Marketing

Without the benefits of marketing automation, small businesses will always struggle to survive in a customer-centric environment. The truth is, the key to growth isnít having the best products or services. Itís not even pricing strategies, nor is it customer service.

Itís customer experience. Itís being able to connect with customers, motivate leads by giving them exactly what they want, and make people feel special. Itís that personal touch, which successful companies Ė even the large enterprise operations Ė are able to pull off with the help of technology like marketing automation.

Without it, youíre always at the mercy of your competitorsí business and marketing decisions. With it, you have a lot to gain because youíll have the tools you need to grow and sustain your business. Hereís a look at the benefits small businesses can experience with marketing automation.

Enhanced Personalization to Make Your Customers Pay Attention

In a customer-centric world, itís not a new product, not a promo code, and not even a flashy video that will make your audience react the most. Itís knowing their name and what matters to them.

Look at these statistics:

With marketing automation software, you can segment customers into groups to help send out and share only relevant content. You can also personalize emails with specific customer data, including their name, preferences, and transaction history. This way you can give customers what they are likely to be interested in. Which means,…

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