Mobile SEO, much like traditional SEO, is about creating and tagging content in a way that makes it stand out online. Create a Google My Business listing. Beyond the Google My Business account, mobile users may use other websites and applications to find your brand. If you want to maintain visibility with mobile users, prioritize your social media marketing strategy. WordPress offers plugins to improve site speed, optimize images, and take care of other important mobile SEO tasks. If you’re not currently using a professional to update and optimize your website, look into how plugins can help you maintain visibility online. Mobile users search differently than desktop users. To improve page loading times on mobile devices, optimize images for mobile users. Readable and scan-friendly content tends to work better on mobile devices, but testing is the only way to know for sure. Optimize for local searches.
Mobile online marketing is now synonymous with online marketing. More users consistently use mobile devices today than connected ones. In late 2016, Google began testing a mobile-first index. When they rollout and begin using the index, search engines will look to the mobile version of your website before the desktop version to determine ranking.
Websites without a mobile version or with a poorly optimized mobile website will slip even further in search engine results pages (SERPs) as the rollout encompasses more sites. The good news is that some mobile SEO tasks are very easy to do yourself.
If your content performs inconsistently across mediums, you’re missing an audience engagement opportunity. Mobile SEO, much like traditional SEO, is about creating and tagging content in a way that makes it stand out online. Use this list of DIY mobile SEO tips to protect your brand from search engine penalties and maintain online visibility:
1. Create a Google My Business listing.
One of the most important listings businesses owners can create, Google My Business accounts are free and simple to set up. Fill out the information to the best of your ability, and include as many images of your business as possible. When people enter a search for your business online or via a Google app, they will likely see this information first. Make it count.
2. Frequently review all directory listings.
Beyond the Google My Business account, mobile users may use other websites and applications to find your brand. Frequently review and update all listings for your business online. Update listings on Yelp, local websites, TripAdvisor, Facebook, Angie’s List, the Better Business…
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