Even though you can create both videos and images on Instagram, most businesses opt for creating more images. Therefore, to help you get more views and engagement I have created this list of mistakes people make while creating Instagram videos. Before you do that you must research your audience to make sure that people following you on Instagram will want to interact with the same content. For your newsfeed, it is best to post square videos and for your stories, it is best to post vertical videos. Make sure you follow them and watch their videos as it can help you brainstorm a lot of quality Instagram post ideas. Not making the most of IGTV Another mistake I see businesses make is not using IGTV. It was probably set up this way as Facebook discovered that people prefer watching vertical videos to landscape videos. So, begin making the most of IGTV by sharing longer videos you cannot share on Instagram. Also, you can include a call to action in the caption which can help you better accomplish your goal whether it is to get more Instagram likes, comments, traffic or sales. If you build quality relationships and create a lot of entertaining and/or useful content many people will share your videos for free.
Even though you can create both videos and images on Instagram, most businesses opt for creating more images. According to Quintly, 72.6% of all posts on Instagram are images, 16.7% make up videos and 10.7% are carousels (slideshow posts).
It makes sense why Instagram users post more images, they take less time to create than videos. But if you want to drive higher levels of engagement you should begin creating more videos. As the aforementioned study from Quintly also found that videos get 21.2% more interactions than images and 18.6% more interactions than carousel posts.
Therefore, to help you get more views and engagement I have created this list of mistakes people make while creating Instagram videos. Take steps to avoid them and you will get the best results out of your videos…
1. Using the same videos you published on other social networks
Just because a video performed well on another social network doesn’t mean that you should upload it to Instagram as well. Before you do that you must research your audience to make sure that people following you on Instagram will want to interact with the same content.
For example, if you post a video on Facebook and it performs well, it won’t always get the same results on Instagram as the audience following you have here might have different interests.
Also, videos on Instagram cannot be longer than a minute and the ideal length of an Instagram video is less than 30 seconds according research from Hubspot.
It would be better to create shorter videos for Instagram only than to edit quality longer videos that fare better on networks like YouTube and Facebook where there is no length limit. A lot of useful information can get lost.
There’s also the size difference. For your newsfeed, it is best to post square videos and for your stories, it is best to post vertical videos. This is very different from the landscape shaped videos you post on most platforms.
Again, you shouldn’t post the same content in your feed and your stories. You need to vary it to keep your audience more engaged. For your feed, you can share videos that are more permanent and for your Instagram stories, you can share temporary content as they only last 24 hours. Many businesses like to use stories to promote their latest offers.
To quickly create unique videos for both your feed and stories, you can use a tool like Crello. It comes with premade templates that simplify the whole process.
All you need to do is select the video format. For your feed video, you can choose animated post as this will create a square video which is 1080 X 1080 pixels (perfect for Instagram). And for stories, you can choose the Instagram video stories option.
After that, you select a template and modify it by using their video editor. You can modify the text, icons, background or any other part. They even have a library from which you can pick and add new elements like animations and objects.
An example of a Business that is creating unique content for Instagram is Buzzfeed. You will notice that they create very different content for the Instagram page.
What they post in their feed is different from what they post in their stories and these two together are different from what they post on Facebook. Make sure you follow them and watch their videos as it can help you brainstorm a lot of quality Instagram post ideas. They get a lot of things right here.
2. Not making the most of IGTV
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