5 Content Marketing Ideas for December 2016

5 Content Marketing Ideas for December 2016. Holiday how-to articles or videos, a look back and ahead, and any of several quirky holidays offer plenty of opportunities to create engaging content in December 2016. Here are five ideas to inspire your content marketing in December 2016. A Janus article, then, is one that looks back retrospectively on what has happened and based on that history makes predictions about the future. Publish a post describing the history of eggnog. Post your own eggnog recipe. One could try publishing last-minute Christmas gift ideas, how-to holiday preparation, and celebration articles and videos — offering sincere greetings, helping with New Year’s resolutions, or even just contemplating the year we’ve had. Here are five content marketing ideas for December 2015. Recipes are another example of content you can publish during the holidays. As an example, Refinery29, which published a retrospective about 2014 trends, inspired the first example listed above.

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Holiday how-to articles or videos, a look back and ahead, and
any of several quirky holidays offer plenty of opportunities to
create engaging content in December 2016. When you entertain or
inform your customers, you are building lasting and potentially
profitable relationships.

Content marketing is the act of creating, publishing, and
distributing content like articles or videos with the specific aim
of attracting, engaging, and retaining customers. Content marketing
creates a relationship wherein you provide your audience with
valuable content and encourage a sense of reciprocity.

Here are five ideas to inspire your content marketing in
December 2016.

1. Holiday How-to

How-to articles that demonstrate in step-by-step detail
everything you need to complete a task or solve a problem are
content marketing’s highest form. Above all else, content that is
useful is valuable.

In December 2016, try to create how-to articles or videos
related to Christmas, Hanukkah, or New Year’s Eve that make sense
in the context of your business. You might:

  • Describe how to make holiday crafts;
  • Offer recipes for holiday meals;
  • Suggest tips and tricks for wrapping gifts;
  • Explain holiday-related projects.

Here is an example how-to video from multichannel retailer
Michael’s. The video describes how to tie a holiday bow.

2. A Janus Article

In Roman mythology, Janus is the god of transitions. He lords
over physical portals like gates and doorways as well as
metaphysical changes like beginnings or ends in your relationships,
career, or emotional state.

When you see depictions of Janus, the mythical deity is often
shown with two faces. One face looks back at the past whilst the
other gazes into the future.

The mythological god Janus has one face that looks back and one that looks forward.
The mythological god Janus has one face that looks back
and one that looks forward.

A Janus article, then, is one that looks back retrospectively on
what has happened and based on that history makes predictions about
the future.

As the year comes to a close in December, consider publishing
articles or videos that describe 2016’s trends in your industry and
make predictions about how those trends will play out in 2017.

3. International Ninja Day: December 5

Focus on the ninjas in your industry for this off-the-wall holiday.
Focus on the ninjas in your industry for this
off-the-wall holiday.

International Ninja Day, or The Day of the Ninja as it is
sometimes called, is a pseudo-holiday created in 2003. To
celebrate, folks are encouraged to dress like a ninja, act like a
ninja, and disseminate ninja-related information.

The term “ninja” can, as International Ninja Day implies,
describe a covert agent in feudal Japan, but it can also describe a
person who does some particular skill very well. For your December
content marketing, consider producing an article or video that
focuses on the latter definition.

  • A store that sells fishing gear could publish a series of
    articles about becoming a “fishing ninja.”
  • A store selling woodworking tools could interview several
    “woodworking ninjas” for tips and tricks.
  • An online store selling beard grooming supplies could highlight
    several “beard ninjas.”

4. National Chocolate Covered Anything Day: December 16

The second of three made-up holidays for your consideration this
December is National Chocolate Covered Anything Day. As the name
indicates, this sweet but obscure holiday is meant to celebrate
chocolate.

For your content marketing, try to make your posts humorous and
entertaining. For inspiration, consider
Mark Sparrow’s chocolate-covered Brussels sprouts tweet
from
Halloween.

Mark Sparrow's chocolate-covered Brussels sprouts tweet from Halloween 2016 generated a mini-storm of interest online. Learn from this vitamin-rich, chocolate-covered veggie as you produce your December content.
Mark Sparrow’s chocolate-covered Brussels sprouts tweet
from Halloween 2016 generated a mini-storm of interest online.
Learn from this vitamin-rich, chocolate-covered veggie as you
produce your December content.

This single post received more than 12,000 likes, was retweeted
more than 10,000 times, and was featured on many websites and
videos. If possible, try to associate your chocolate-covered
content with the industry you serve.

5. National Eggnog Day: December 24

Perhaps not too surprisingly, Christmas Eve is also National
Eggnog Day. The holiday is celebrated with a glass of eggnog.
National Eggnog Day is also a good source of content marketing
inspiration.

Publish your favorite eggnog recipe as part...

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