Does Content Marketing Connect With Customers?. With the use and effectiveness of content marketing on the rise, maybe it’s time to change your strategy to include content marketing or more of it. Not Sure About Content Marketing? 90% consumers find custom content useful 82% of consumers feel more positive about a company after reading custom content 80% of people appreciate learning about a company through content marketing 78% of consumers perceive a relationship between themselves and a company using custom content 70% of people would rather learn about a company through articles rather than an advertisement There are some very important key messages to understand that are embedded within these statistics, and they all are critical for marketers to use to reach and connect with customers, which we all know helps to cut through the clutter of online and offline content. Learning: Because 60% of customers search online and make a buying decision before they contact the company, this means they want to understand the product or company before they purchase. Creating content that helps them learn more is extremely helpful. As a brand, you want to shape how your customer’s perceive the brand by creating content that tells a great story. Think about what you want your customers to think of when your business comes to mind, then produce content that helps elicit that feeling or emotion. Customers nowadays learn more about companies through articles than ever before. Does content marketing connect with customers?
As a marketer, we have to wear lots of hats and this helps us see what strategies work well and which ones don’t work so well. If you’re a non-marketer CEO, business executive or business owner, you’re probably scratching your head sometimes wondering if your marketing is being executed using the right tactics. Sometimes what may seem like a wrong tactical initiative could actually be hitting the target perfectly based on its goal, method, and purpose.
As consumers continue to be bombarded with more and more digital advertising channels each year, marketers continually have to assess what is best for their brand. With the use and effectiveness of content marketing on the rise, maybe it’s time to change your strategy to include content marketing or more of it.
Not Sure About Content Marketing?
If you’re not sure about content marketing, here are a few stats published by DemandMetric to help you get started and onboard. Content Marketing if produced well, can in fact be quite effective in connecting with your customers, and we all know what that leads to.
- 90% consumers find custom content useful
- 82% of consumers feel more positive about a company after reading custom content
- 80% of people appreciate learning about a company through content marketing
- 78% of consumers perceive a relationship between themselves and a company using custom content
- 70% of people would rather learn about a company through articles rather than an…
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