As a marketer, you look for every opportunity to get in front of the right people at the right time. To explore the many questions we had on chatbots, we asked Cruce Saunders, Founder of [A], to join us for a recent #CMWorld Twitter chat. How can brands use chatbots to help provide a better experience for their customers? A1: Think of chatbots as another way to facilitate interactions that would normally involve more customer effort: 1) Search 2) Content suggestions 3) Form fills 4) FAQs 5) Frontline service#CMWorld#chatbots#marketing#ux #cem — Cruce Saunders (@mrcruce) February 6, 2018 A1: It’s an opportunity to automate some of your most commonly asked questions, which means it can help free up your time. However, don’t go overboard. #CMWorld — Express Writers (@ExpWriters) February 6, 2018 How can you best engineer your content for chatbots? #CMWorld — Lane Anderson (@Lane_Anderson) February 6, 2018 A5: Get the experts in! Collaborate with your front-line employees in whatever area the chatbots are aimed at (sales, customer service, etc.). More people means more opinions/more complication, but it is the best way to get the best user experience. #CMWorld pic.twitter.com/xa0LmTROt8 — Cruce Saunders (@mrcruce) February 6, 2018 We gained such great insights from both Cruce and our community!
As a marketer, you look for every opportunity to get in front of the right people at the right time. This means adapting to how customers consume content. We are now seeing more marketers experimenting with AI and machine learning and incorporating them into their content strategies. In fact, several experts predict 2018 will be a big year for tech-enhanced experiences.
One area we’ve seen explosive growth in popularity is the use of chatbots. To explore the many questions we had on chatbots, we asked Cruce Saunders, Founder of [A], to join us for a recent #CMWorld Twitter chat. What follows are highlights from our discussion with Cruce.
How can brands use chatbots to help provide a better experience for their customers?
A1: Think of chatbots as another way to facilitate interactions that would normally involve more customer effort:
1) Search
2) Content suggestions
3) Form fills
4)…
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