How to Succeed as a New Leader: A #CMWorld Twitter Chat with Gene Petrov

How to Succeed as a New Leader: A #CMWorld Twitter Chat with Gene Petrov

Can you be a “natural born leader”? He shared there are several things to consider if you want your leadership to be impactful. How are their investments in systems going to bring their team together and make each person more efficient? — Annemaria (@Annemaria_N) March 12, 2019 A2: Roles and responsibilities of leaders have changed a lot over the years (and thank goodness for that). Today, leaders need to recruit, develop and inspire teams to go great things (and deliver $$ too). #CMWorld A2. Leaders inspire action by getting in the trenches and getting to know their people, the work, and the obstacles that need to be removed#CMWorld pic.twitter.com/0heAXnsiNr — Gene Petrov – Leadership Coach #SMMW19 (@GenePetrovLMC) March 12, 2019 A3. By creating a vision that inspires their team, and setting their team up for success. #CMWorld — Patrick Delehanty (@MDigitalPatrick) March 12, 2019 A3: Making sure your team has everything they need to take that action. The right tools, the right people on the team, enough time, proper training, and clear instructions #CMWorld — Kristen Hicks (@atxcopywriter) March 12, 2019 See more answers to this and other questions in our Twitter Moment.

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Can you be a “natural born leader”? Our community members don’t think so. They believe leaders are made, and that it takes much more than good genes to become an effective leader. There must be growth from past experiences and learned skills.

We wanted to dive into this topic more so we invited Gene Petrov to the #CMWorld Twitter chat. Gene has over two decades of leadership experience, including roles in the U.S. Air Force and corporate organizations. He shared there are several things to consider if you want your leadership to be impactful.

Below is a brief look at what he – and our community – had to say.

How have the roles and responsibilities of marketing leaders changed over the years? Do leadership qualities shift when these changes take place?

A2: Marketing leaders understand the importance of #contentmarketing as part of an ongoing relationship with customers.

They are looking beyond the sales funnel for something that leverages how we all communicate across channels, including social media. #cmworld https://t.co/ukob9XBJAT

— Buddy Scalera (@BuddyScalera) March 12, 2019

A2 #CMWorld:

Marketing leaders now have a huge #martech stack to think about. How are their investments in systems going to bring their team together and make each person more efficient?

You have to be really discerning about budget and balance systems, programs and salaries.

— Annemaria (@Annemaria_N)…

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