10 Costly Mistakes Business Leaders Make on Twitter

10 Costly Mistakes Business Leaders Make on Twitter

Author: Jonathan Segal / Source: Entrepreneur My profession affords me the opportunity to work and talk with many entrepreneurs and other

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10 Costly Mistakes Business Leaders Make on Twitter

My profession affords me the opportunity to work and talk with many entrepreneurs and other leaders about social media. Just as important, I observe their use (or nonuse) of social media.

Twitter remains one of the most popular platforms for people to exchange ideas, promote news and express opinions. I’m a social media enthusiast, but my work in employment law makes me all too aware of the risks inherent in these instant-post tools.

Related: 11 Silly Words in Your Twitter Profile That Make You Look Like a Complete Tool

My Top 10 list of costliest mistakes might surprise you. Its entries stem as much from underuse as from misuse.

1. Not using Twitter.

Some entrepreneurs and business leaders still believe social media is a waste of time. Respectfully, they are wrong. This means of communication no longer is cutting-edge. It’s mainstream, and Twitter is firmly at its center. Use it to your advantage.

2. Only sharing.

Some leaders have exuberant spirits. They freely share ideas and thoughts. While sharing is wonderful, it’s only part of the equation. Social media is about connecting, not simply spouting or increasing your profile. Every leader should keep this in mind at all times.

3. Retweeting without reading.

Other people retweet articles or posts seemingly without reading the full content. In these circumstances, a user’s comment might not match the source material. Retweeting without understanding the context can be disingenuous. If there’s bias or offensive conduct in the underlying tweet, this practice also can be dangerous.

4. Following only like-minded individuals.

Talk about diversity often centers on gender, race and other groups (or classes) protected by law. But there’s another crucial aspect to consider. Cognitive diversity offers a different perspective or opinion.

Interacting with only like-minded individuals…

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