5 themes that'll maximize conversion and increase profit for your online store Choosing the right WordPress theme is important for everyone, but it’s especially crucial for ecommerce businesses: Your theme will ultimately have a direct impact on your conversion rates. With Artemis, you can also set up a shopping cart dropdown function on your site. This is one of the best ecommerce WordPress themes because it’s so easy to use. I also like the sticky add to cart feature that this theme offers. Halena has four unique product layout styles. By adding hotspot pins that are ajax enabled, users can add those items to their cart by directly clicking on the image, as opposed to navigating to a product page to buy it. Shoptimizer Shoptimizer is optimized for speed and conversions — two of the most important elements for every ecommerce website. When people scroll on a product page to get more information, the title, product thumbnail, price, and add to cart button stay at the top of the page in plain sight. Each one of the themes on my list has something that makes it unique or stands out from other options. So take the time to review each to see which theme fits the needs of your ecommerce site.
5 themes that’ll maximize conversion and increase profit for your online store
Choosing the right WordPress theme is important for everyone, but it’s especially crucial for ecommerce businesses: Your theme will ultimately have a direct impact on your conversion rates. As you know, conversions translate to dollars in the ecommerce world.
Here’s the thing — selling products online is extremely competitive. You’re up against global giants like Walmart and Amazon, as well the other smaller ecommerce shops in your industry. It’s unlikely that you have the same budget or resources to a pay a developer to build your site as the major online retailers. However, you still want your site to stand out and to convert visitors to customers. You might feel like a plankton swimming with whales.
The right WordPress theme solves this dilemma for you.
As a small business, your theme will be your website designer, developer, and a part of your tech support. Choosing the right one is crucial. There are thousands of WordPress themes on the market. Plenty of them are stylish, good-looking, and seem like they’d do the job, but not all of them are designed with ecommerce shops in mind.
When you’re trying to find the best ecommerce WordPress theme for your business, you need to look for ways to optimize the customer experience. What will they see when they land on your site? How are the products displayed? What’s the navigation like? You want everything to be easy to find and be visually appealing at the same time.
As an expert in this space, I’ve researched the best ecommerce WordPress themes and narrowed down the top five for you to consider. Use this guide as a reference as you research the best option for your ecommerce shop.
1. Artemis
Artemis is a great option for ecommerce shops that sell products with WooCommerce. This theme adds class and professionalism to your WordPress website.
Artemis has a modern design that’s extremely versatile. The theme comes with tons of different layouts and design options and it gives you the option to highlight what matters most to you on your homepage. You can showcase featured products, specific collections, discounts, and more.
It has a visual composer that lets you customize the page by simply dragging and dropping elements where you want them. You can start with a pre-built template and customize it to fit your needs and design style.
It’s great for sites that sell clothing but has the flexibility to reach niche categories as well. For example, let’s say you sell something unique, such as bicycles or watches. The theme makes it easy for you to emphasize specific features of your products with a combination of images and text descriptions.
I love that this theme supports videos in the product gallery. Rather than just showing your customers different angles of each product (which you should be doing), you can also include a video demonstration of the product. The theme is fully responsive and comes with the Slider Revolution plugin for free, so you can easily create a slideshow or presentation of your products as well.
With Artemis, you can also set up a shopping cart dropdown function on your site. Visitors can add items to their cart and continue shopping without being redirected. There’s also a wish list feature. These elements will help you increase the average order value for your ecommerce store.
Another benefit of this theme is the product quick view option. When a user clicks on a product, the image enlarges and shows a quick description of the item, as opposed to redirecting to a new landing page. This feature helps ensure you always have fast loading times.
Artemis is stylish, dynamic, and overall one of the best ecommerce WordPress themes you can buy. In my opinion, it’s well worth the $59 price tag.
2. Vitrine
If you want your ecommerce shop to stand out from all of the cookie cutter designs out there, I’d definitely recommend the Vitrine WordPress theme.
This is one of the best ecommerce WordPress themes because it’s so easy to use. You can import and install a demo with just one click. Other themes require complex downloads and configurations that are confusing and time consuming. You won’t have that problem with Vitrine.
There are more than 30 shortcodes available that make it easier for you to customize the content on your website. This theme is fully ajaxified as well.
Vitrine lets your customers add items to their wish lists, quick view items, and compare different products on your website. The theme also has extensive options for add-to-cart functionality.
I also like the sticky add to cart feature that this theme offers. Rather than putting your most important CTA at the top or bottom of the screen, where it can be hidden or out of…
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