“Throw a ton of content onto the blog and hope someone likes it” is not a strategy. Even publishing tons of content that people love is not actually a strategy. If you’ve tried this out, you know that it’s a long, long wait. Our one-time colleague Pamela Wilson knows a ton about solid content marketing — she even wrote a book about it. It’s called Master Content Strategy, and if your content is doing a whole bunch of nothing, I’d strongly recommend you read it. We conduct the book club inside our Killers and Poets Facebook group — a cozy, drama-free little corner of Facebook where we like to talk copywriting strategy, ask and answer questions, and occasionally commiserate over those head-desk career moments. I loved reading her newest book, and I think you will, too. Please note that you will not be approved unless you answer the questions! They’re there to keep the spammers to a minimum, and they do a pretty darned good job of it. The book is available in print, ebook, and audiobook formats, and the links here are not affiliate links.
You might have noticed that we tend to be pretty big on content marketing strategy around here.
“Throw a ton of content onto the blog and hope someone likes it” is not a strategy.
“Publish a bunch of listicles based on what we think our keywords probably are” is not a strategy.
Even publishing tons of content that people love is not actually a strategy. (Although strategy is a good way to get there.)
Many businesses, large and small, know that “content marketing is a thing,” so they bring on a writer to throw together some posts and wait for the magic results to happen.
If you’ve tried this out, you know that it’s a long, long wait.
Our one-time colleague Pamela Wilson knows a ton about solid content marketing — she even wrote a book about it.
And her newest companion book is just as powerful. It’s called Master Content Strategy, and if your content is doing a whole bunch of nothing, I’d strongly recommend you read it.
My own physical copy of the book has tons of notes and Post-it flags, and I bet yours will as well.
And when Pamela and I first started talking about it, I knew it would be a natural fit for the Copyblogger book club.
We conduct the…
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