Such revelations just go to show that if you haven't started making videos, now is a good time to start. And if you’re already into video marketing, then it’s time to step up your game. Map out the results you want to achieve with video marketing When content creators or brands delve into video marketing, they often do so without a clear-cut outline of what they want to achieve. Focus on creating videos your audience will find valuable No matter the niche you’re in, there’s an audience ready to watch your videos. Use your video content to tell a story. So, instead of creating long videos to increase watch time, switch to shorter ones. Collaborations help to raise the number of viewers and increase the rate at which the video is shared. Collaborate with those who have the same audience you do. Those people may be too busy to give you a return call. That’s the sign a content creator should look for, to find an influencer who has sway over his or her viewers.
One study has predicted that 82 percent of internet traffic will go to video content by 2021. Isn’t it time you jumped in?
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The content marketing scene is consistently changing. And it’s obvious that video marketing is here to stay. In fact, a Maryville University infographic identified video production as one of the most important modern marketing skills for business innovators to master.
This study by Cisco, meanwhile, predicted that 82 percent of internet traffic would be going to video content by 2021.
Such revelations just go to show that if you haven’t started making videos, now is a good time to start. And if you’re already into video marketing, then it’s time to step up your game. The good news is that it’s actually super easy to make the move. Here are five simple strategies you can start with.
1. Map out the results you want to achieve with video marketing
When content creators or brands delve into video marketing, they often do so without a clear-cut outline of what they want to achieve. Learning about video may seem like a lot to master, but just like every journey, it’s wise to create a road map of where you are going to. Many people get lost and frustrated with their video-marketing efforts because they just put out videos without a plan.
Grab your pen and paper, then take a step back and think about what exactly you want to achieve. Do you want to increase the number of your email subscribers? Do you want to convert your viewers to buyers? Do you want to sell videos on YouTube? Do you want to get more subscribers and grow your YouTube channel? Or do you just want to boost your sales? In each case, the road map will be different, so plan accordingly.
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