If you’re looking to build a video marketing operation from scratch, leverage video production staffing, or simply modernize an aging team, there are a few key pieces you should consider adding. Creatives The creative team in general is a great resource for content brainstorming or refining video ideas. Live Streaming Specialists Who you want to put on camera will depend on your overall video strategy. Live video is an entirely different landscape from recorded content. And that’s not a talent that comes naturally to most people, even practiced actors. Live Community Manager Surprisingly, one of the most challenging aspects of live streaming doesn’t involve the actual video content at all. Almost all video streaming platforms now come with community chat rooms and interactive capabilities. On the other hand, a well-managed streaming community is an unbelievable asset to your brand. Influencer Marketing Managers Getting into video marketing can be difficult for a brand, especially if you’re starting more or less from scratch. Brand-influencer relationships can evolve in a variety of ways: collaborative content production sponsorship deals ad placements brand endorsement affiliate-style referral programs However, developing those partnerships isn’t always easy, and requires a practiced, sensitive hand.
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It’s probably cliche to call 2017 “The Year of Video.” After all, it’s been an annual platitude among marketers since even before YouTube was a household name. That said, some big things are happening in the world of on-demand video and video production staffing that should make you take another look this year.
78% of people now watch videos online every week, and 55% watch videos online every day, according to Hubspot. Live streaming is exploding on a variety of platforms. And new technology, like 360-degree video, continues to reward innovators and early adopters.
Experience a 360-Degree Symphony at the Legendary Sydney Opera House
And it’s not just for reaching consumers during their free time. Video is emerging as a powerful B2B tool as well.
Organizations that have become interested in video marketing of any kind have long had the option to outsource it to a specialized agency. However, more and more are retaking control of their video production–especially in terms of recorded and live content that’s not intended for advertisements or commercials.
Insourcing an agency or building an internal video team of your own has several advantages over putting it in the hands of a third party. You retain full creative and strategic control over your content. Production speed and responsiveness are improved by trimming out agency processes. And of course, you get to avoid the (usually substantial) agency fees.
If you’re looking to build a video marketing operation from scratch, leverage video production staffing, or simply modernize an aging team, there are a few key pieces you should consider adding.
A/V Specialists
Part of the beauty of online video right now is the low barrier to entry. Initial costs are low, and almost anyone can get started with just a smartphone. You don’t have to have a lot of fancy equipment and a highly polished setup to be effective.
That said, you’ll probably want to go the extra mile to get your both your live and recorded video looking and sounding great. After all, you want quality of your content to reflect the quality of your brand. It’s almost always better to have pristine video and audio for your audience to have the best possible experience.
Investing into quality equipment, software, and Audio/Video production staffing can make all the difference between an unremarkable stream and a memorable one that stands out. That will…
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