In fact, in order to tap into this enormous audience base, you have to market to them in a way that makes them want to convert. One great way to do this is to create optimized Facebook ads that target those you want to buy from you. However, the hesitation to spend a lot of money on a high-end show that may not be that good disappears when you get a hefty discount. That way people who want to give you a try will do so immediately, so they don't miss out on the deal you're offering. By default, your Facebook ads will appear in all three positions. But if you A/B test all three and find that one position works far better than the other two, you can adjust your ads' position to appear in only one spot. Create a custom audience. If you want to save money on your advertising efforts, and stop targeting those who have already converted, consider creating a custom audience for your Facebook ads. That way, you won't spend money advertising to people who are already customers of yours. For instance, Zulilly offers people up to 55 percent off on toddler shoes, which is great.
The trick, with Facebook ads, is to make sure that you’re targeting the right kind of audience with the right kind of offers.
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Facebook sees over 1.4 billion active users a day, with Mark Zuckerberg himself reporting that users spend approximately 50 minutes a day scrolling through Facebook’s suite of apps (Facebook, Messenger and Instagram). That’s a lot of people.
However, just because people are online and might see your business page doesn’t mean that many people are converting and generating sales for your company. In fact, in order to tap into this enormous audience base, you have to market to them in a way that makes them want to convert.
One great way to do this is to create optimized Facebook ads that target those you want to buy from you. That way, you spend your points-per-click (PPC) budget wisely and generate a positive ROI.
Here are some of the best ways to increase your Facebook ad conversions so you can build up your business and generate more sales than ever.
1. Add social proof.
People don’t want to risk spending their money on something they think might not be worth it. That’s why convincing people that your product or service is worth their money is the key to getting them to convert.
Try using social proof in your Facebook ads to calm people’s fears.
For example, add customer testimonials or mention how many people are already using your service, as Hootsuite does in its ad, below. This will instill a sense of trust in your brand that new viewers may then be willing to take a chance on.
By telling you that 16 million other people use its service, Hootsuite knows you’re more likely to click and convert. After all, 16 million people can’t be wrong, right?
2. Offer an incentive.
People are 57 percent more likely to buy from an unfamiliar brand if they have a coupon. That’s because discounts take the pressure off just in case the purchase doesn’t work out as intended.
Take for instance the 30 percent discount you can receive on tickets to the famous Blue Man Group show in Las Vegas, New York and other cities.