And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. It's just a bio. I mean, how many people actually read those things, anyway? People will read your professional bio. 6 of the Best Professional Bio Examples We've Ever Seen Phil is a real estate broker for the East Boston neighborhood, and he's mastered the art of adding a warm personality to the professional bio on his website. He does talk about his business history and accomplishments, but he does so while including personal details that invite readers to relate to him as a person. It starts with the excerpt in the footer of her personal website. Mark leverages his Twitter bio because it’s place where he can be human. When crafting your own Twitter bio, consider your audience and the personal brand you're trying to create for yourself. She's written content for HubSpot's Marketing Blog for years, and her blog author bio has caught my eye since before I ever started working for HubSpot.
A short, professional bio is one of those things most people don’t think about until, all of a sudden, we’ve been asked to “shoot one over via email” and have approximately one afternoon to come up with it.
That’s when we scramble.
And when we scramble, our bio ends up reading like this:
Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.”
… Woof, that was dull. Are you still with me? I swear, not even adding a tidbit about his cats would liven that bio up.
To be fair, in certain contexts, your professional bio does need to be more formal, like Mr. Erickson’s up there. But in many cases, writing a bio that’s readable — even conversational — is actually a really good thing. That means dropping that traditional format of listing your accomplishments like a robot and cramming as much professional-sounding jargon in there as you can.
Remember: The people reading your bio are suffering from information fatigue. If you don’t hook ’em in the first line, you’ll lose them quickly.
Alright, I know what you may be thinking … So what? It’s just a bio.
(P.S. Want to give your professional brand a boost? Take one of HubSpot Academy’s free certification courses. In just one weekend, you can add a line to your resume and bio that’s coveted by over 60,000 marketers.)
Why Does Your Professional Bio Matter?
I mean, how many people actually read those things, anyway?
The answer: A lot of people. More importantly, though, there’s no way to tell exactly who is reading it — and you always want it to be ready for when the right people to come across it. And when they do, you want it to catch their eye. In a good way.
You see, while your resume is only useful for when you’re actively applying for specific positions, your professional bio is much more visible. It can live on your LinkedIn profile, your company’s website, your guest blog posts, your speaker profiles, your Twitter bio, and many other places.
And, most importantly, it’s the tool that you can leverage most when you’re networking.
Bottom line? People will read your professional bio. Whether they remember it, and whether it makes them actually care about you, is a matter of how well you present yourself to your intended audience.
So, what does a top-notch professional bio look like?
Let’s take a look at some great examples. We’ve curated some of the best real professional bio examples we’ve ever seen online. Check ’em out, and use them as inspiration when crafting your own.
6 of the Best Professional Bio Examples We’ve Ever Seen
Phil is a real estate broker for the East Boston neighborhood, and he’s mastered the art of adding a warm personality to the professional bio on his website.
First, check out the header of his bio: “Promoting positive community and economic growth in our neighborhood.”
The header isn’t all about him, nor is it a hard sell about his business. Instead, he’s chosen to start with a value proposition. Why? Because Phil knows that his value proposition is the core of his competitive advantage. In header text that stands out on the page, he clearly articulates why someone would want to hire him instead of a competitor: This guy doesn’t just sell houses to make money; he promotes community and economic growth in the area.
The rest of his bio includes personal touches that make him more human. He does talk about his business history and accomplishments, but he does so while including personal details that invite readers to relate to him as a person.
For instance, he talks about where he’s from (a relevant detail for a real estate broker), his love of the water, why he started his business, and how he’s committed to the local community. His bio indicates he’s friendly and probably a pleasure to work with, which is important for a real estate broker someone would be working with one-on-one.
If you’re a marketer, you’ve likely heard of Ann Handley. Her list of credentials is lengthy, and if she really wanted to, she could go on and on and on about her accomplishments.
But when people list out all their accomplishments in their bios, they risk sounding a little egotistical. Sure, you might impress a handful of people with all…