6 Reasons Why Your Content Marketing Doesn’t Work. Today’s consumers wants to do their own research by asking their social media communities for recommendations, reading product reviews, and hearing from companies on a more personal level. At the same time, however, they are not seeing their own content marketing work well, and they wonder why. There Is No Definite Strategy Content marketing isn’t about just writing great posts and entertaining potential customers on Facebook. What do you want to accomplish with your content marketing? Answers to these questions will determine the type of content you need to create, where you need to put that content, and how you need to promote it. Your SEO Strategies Are Outdated The idea behind SEO is for your content to pop up when people search for answers to their questions and solutions to their problems. When you can say it with visuals and videos, you will engage visitors. Give it time and keep publishing on a regular basis – your visitors and followers expect that. And this is why some say that content marketing is “dead.” But it is here to stay, and the smart, creative content providers will always rise above that noise to get noticed, make relationships, and spread that brand in profitable ways.
Today’s consumers are pretty smart. While old television commercials used to be able to persuade them to buy, they now understands the psychological techniques in use when companies “hard sell,” and they aren’t impressed. They don’t believe much of the great promises either, because they’ve been let down so many times.
Today’s consumers wants to do their own research by asking their social media communities for recommendations, reading product reviews, and hearing from companies on a more personal level. 95 percent of small businesses use content marketing to pull in rather than to push. In fact, marketers are spending about $26 billion on content marketing, and that figure is projected to double over the next four years
Businesses believe that content marketing works, and they have seen evidence that it does. At the same time, however, they are not seeing their own content marketing work well, and they wonder why. Here are 6 reasons why that may be so.
There Is No Definite Strategy
Content marketing isn’t about just writing great posts and entertaining potential customers on Facebook. It is about developing a strategy. To do that, you have to ask yourself some questions.
- Who is our target market and where are they online?
- What are problems that your target market has that you can solve?
- What do you want to accomplish with your content marketing? More leads? More traffic? More conversions?
Answers to these questions will determine the type of content you need to create, where you need to put that content, and how you need to promote it. Just throwing it out there and hoping for the best is not a strategy. You have to decide very specifically what your content marketing is supposed to accomplish and then evaluate it in terms of that, making changes as necessary.
You’re Not Spending Enough
Yes, content marketing is infinitely cheaper than traditional marketing. But you still need a budget for it. You have to have content writers. You have to have people who understand how content is promoted. You will…
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