Once employees have a handle on the basics of content marketing, explain what you’re currently doing to create and promote company content. How would you like your content marketing to evolve, and how do you see employees contributing to these efforts? Discuss as a team how they can contribute, and together create reasonable but clear expectations for them to follow. Encourage Employees to Share Blog Posts and Social Media Content A good way to ease employees into content marketing is to first ask them to share the content that’s already been produced. You can also encourage them to link to your business content through their own personal blogs and websites, which will increase traffic for both parties. Encourage creativity and idea sharing. This strategy encourages employees to be creative, keeps them up to date with what’s trending, but doesn’t put too much pressure on them to create completely new content. Allow Employees to Guest Post, with Their Own Byline For those who have become really comfortable with content marketing, give them the option to create their own content on the company blog with their own byline. Make sure you give employees a tutorial on whatever mode you choose to use, and give them plenty of time to learn the system and ask questions. Do you feel like it’s valuable to include your employees as part of your content marketing strategy?
Employees are ambassadors for your brand. Because they know the product best and interact with customers on a daily basis, they are the most in-tune with your customers’ wants and needs. Every business owner wants their content to be valuable for their customers, so what better way to ensure this happens than to involve the people who know them best — your employees.
Employees respond to customer questions and concerns. They post company information online. You want to make sure your team is kept up-to-date with the most recent content. Below are some ways to involve employees to make the most effective content marketing campaigns.
Share Your Vision and Goals
You’ll first want to explain what content marketing is, its value, and how it affects your business. Once employees have a handle on the basics of content marketing, explain what you’re currently doing to create and promote company content. Share your specific efforts, what goes into creating content, and how you attract followers to social media sites and the company blog.
Give an overview of your vision and goals for the company. Where do you see your business in the short- and long-term future? How would you like your content marketing to evolve, and how do you see employees contributing to these efforts?
Make sure to also define and discuss your target audience so that everyone is on the same page about who exactly you’re trying to reach. Go into detail about demographics. Elicit employee feedback since they are most familiar with your customers. (They may surprise you with better data!)
Finally, explain your expectations of your employees. Discuss as a team how they can contribute, and together create reasonable but clear expectations for them to follow.
Encourage Employees to Share Blog Posts and Social Media Content
A good way to ease employees into content marketing is to first ask them to share the content that’s already been produced. Most likely they all have individual Facebook, Twitter, and LinkedIn pages that they can be using to help promote your business. But why should they spend extra time doing this, when they’re probably already short on time?
First, explain how this will benefit them as individuals. Sharing content will lead to increased exposure, which will most likely lead to increased sales, which will be rewarded with bonuses and raises. And who doesn’t respond to an increase in pay? This extra exposure will also apply to their personal…
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