7 TED Talks to Make You a Better Social Media Marketer. In this post, you’ll find TED Talks that will teach you how to: Make your ideas spread (from one of the world’s best marketers) Understand why certain types of video go viral with insights from YouTube’s trends manager, Kevin Allocca Find more free time and balance in your schedule with smarter time management Continue reading for a list of our favorite TED Talks that can make you a better social media marketer. If you’re a social media marketer you might be scoffing and asking, “What free time?” Time management expert Laura Vanderkam has your back. She believes successful time management is not about finding more hours in the day, but about figuring out where your priorities lie. Apply Vanderkam’s approach to your work and personal life to find “small moments with great power.” Social media marketers know the importance of writing and editing. In her TED Talk, Norris explains the level of detail that goes into copy editing and the processes surrounding the art. Explore the ways Norris has made peace with her work—and how you can too. Watch his TED Talk for inspiration and examples surrounding these ideas. If you want your audience to take action, you need to find a way to get your ideas to spread. TED Talks are a great way for any social media marketer to discover new ways of approaching their craft.
TED Talks are a great way to learn about new developments in your industry and smarter ways of working. I spent 10 hours hunting down the best TED Talks for social media marketers—so you don’t have to.
In this post, you’ll find TED Talks that will teach you how to:
- Make your ideas spread (from one of the world’s best marketers)
- Understand why certain types of video go viral with insights from YouTube’s trends manager, Kevin Allocca
- Find more free time and balance in your schedule with smarter time management
Continue reading for a list of our favorite TED Talks that can make you a better social media marketer.
Strategist and author Tim Leberecht opens his TED Talk with the quote “Your brand is what other people say about you when you aren’t in the room.”
He explains that brands need to come to terms with the fact that they have little power over their own reputation and “if you’re relevant, there’s a constant, free-form conversation happening about you that you have no control over.”
According to Leberecht, there are three ways businesses can positively lose control of their brands and create more meaningful experiences for their customers:
- Give people more control. This means trusting your employees and your customers to collaborate towards better solutions.
- Give people less control (and more meaning.) Trust is earned by predictable behavior, so this is a wonderful way to counter the abundance of choice customers face every day.
- Be transparent. Staying true to the brand’s self is the only true value proposition. As Leberecht says, “Openness is paramount but radical openness is not a solution.” He suggests each brand find the level of transparency that works for them.
Design thinker Tristan Harris wants to figure out how technology can help us avoid distraction and spend our time more efficiently.
Harris shares his ideas surrounding the notion of choice. As he explains, “We want to have a relationship with technology that gives us back choice about how we spend time with it.”
The constant interruptions involved in work and life cause serious harm to attention spans, and Harris wants to show how technology can fix this.
Harris’ theories focus on one core metric: net positive contribution to human life. He calls for a world where all designers are first and foremost asking themselves how their creations will positively impact the lives of real human beings.
Social media marketers need to be constantly thinking about how their content is creating more meaningful interactions and, with Harris’ philosophy, this can become top of mind.
If you’re a social media marketer you might be scoffing and asking, “What free time?” Time management expert Laura Vanderkam has your back. She believes successful time management is not about finding more hours in the day, but about figuring out where your priorities lie.
…
COMMENTS