If you can avoid these common video marketing mistakes, your videos will perform much better and they will be able to fulfill their goals more effectively. 1: hard selling In today’s digital age, information is everywhere. Instead, make sure your content is always engaging and informative and that it adds value. Aim to create short videos of 60-90 seconds. Over time, they will become engaged enough to watch lengthier video content from you. Social platforms prefer native content so it will get more views than a YouTube link. Both should be convincing enough that viewers choose to click and watch your video. They will make viewers remember your brand. You can write a solid script to ensure your video is not too long or too short. Therefore, in How Can Current Digital Marketing Trends Help the Entrepreneur?, I discuss ten current digital marketing trends and what they mean for entrepreneurs.
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Two weeks ago, I listed the video marketing trends that the entrepreneur should embrace. However, there are always things that can go wrong; so, in this blog, I want to point out those things that the entrepreneur should NOT do. If you can avoid these common video marketing mistakes, your videos will perform much better and they will be able to fulfill their goals more effectively.
I have compiled this list using recent articles by Rebecca Saunders, Nitin Jain, and Oneiro Studios.
Video marketing mistakes to avoid – no. 1: hard selling
In today’s digital age, information is everywhere. That means you need to make your content stand out. No one wants to be sold to ridiculously hard, so make sure you take no “hard sell” approach. Instead, make sure your content is always engaging and informative and that it adds value. Show your expertise and industry knowledge by talking about what you know best: your industry and your business. Ideally, your marketing videos should be part of a larger campaign that gradually convinces viewers they want to buy your products or services – rather than trying to impose it on them.
Video marketing mistakes to avoid – no. 2: making the video too long
The customers’ attention span is getting shorter and shorter. Nowadays, bite-sized videos that are short, direct, and tightly-focused perform much better than their longer counterparts. Even if you have enough content to fill a ten-minute video, make sure to build your audience’s expectations and start small. Aim to create short videos of 60-90 seconds. Build their loyalty and create regular content they love. Over time, they will become engaged enough to watch…
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