When Was the Last Time You Conducted a Social Content Audit?. Head down, hair on fire, 24/7, 365. That’s just the way social media marketers work (in my experience, at least). In fact, while we’re here: When was the last time you conducted a social content audit? A few reasons: Chance to reflect on quarterly/bi-annual/annual stats Chance to really dive deep and look at what content worked–and what didn’t Chance to see what your competitors are up to (I’d definitely look at this) And, a chance to see where you have gaps and where you have opportunities (SWOT analysis, anyone?) What’s in a social content audit? I take that back, THIS is often the most important part of the audit (even though it has nothing to do with YOUR content). Never hurts to reiterate these–even if you’ve heard them before (plus, new best practices pop up all the time with all the new tools/functionalities added) Analysis and suggestions. The key (obviously) to the whole audit–your ANALYSIS. Yeah, I know this is self-serving coming from me, but if I were a social media manager at a big company, I would hire someone from the outside.
If you work in the world of social media marketing, your days are most likely filled with:
- Creating content
- Meetings
- Managing communities
- More meetings
- Developing dashboards
- Even more meetings
- And more meetings
Fact it–you’re busy. Head down, hair on fire, 24/7, 365. That’s just the way social media marketers work (in my experience, at least).
You’re so busy you rarely have more than 10 minutes to sit back and evaluate how your content has been performing and what you can do to optimize the results.
In fact, while we’re here: When was the last time you conducted a social content audit? Have you ever? (and this is a good time of year to consider this)
If you stop to think about it, wouldn’t it make sense to conduct some kind of audit once or twice a year? I mean, we’re not talking about THAT much work.
Why would you complete a social content audit? A few reasons:
- Chance to reflect on quarterly/bi-annual/annual stats
- Chance to really dive deep and look at what content worked–and what didn’t
- Chance to see what your competitors are up to (I’d definitely look at this)
- And, a chance to see where you have gaps and where you have opportunities (SWOT analysis, anyone?)
Yep, a simple content audit twice a year…
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