Our first CMWorld was in 2011 in Cleveland with 600 marketers, Colleen was at that event, and has been at every one since then. How many years have you been coming to Content Marketing World? This conference offers so much, but I think the most important take away is the connections we make with other marketers. With the event growing, there are always new people who bring new ideas, experiences and resources for me to learn from. What is your biggest content marketing challenge? As a small marketing department, our biggest challenge is time and resources. The last few years, Andy Crestodina’s sessions have become a must-attend. All the speakers have a way of relating their stories and their seemingly unrelated connections to content marketing and our struggle as marketers. What is one thing you’d like to see in a future CMWorld, whether it be speaker, session topic, networking event? We also love the idea of some small businesses sharing their stories and successes.
is a member of elite squad known as…our Content Marketing World Wall of Fame members. Our first CMWorld was in 2011 in Cleveland with 600 marketers, Colleen was at that event, and has been at every one since then. Currently Marketing Director at Britton Gallagher, we’ve enjoyed speaking with and learning from Colleen at all six CMWorlds so far, and we’ve also crossed paths online on our #CMWorld Twitter chats and offline at industry events in Cleveland.
What brings someone back to an event year after year, someone whose role has evolved into a leadership and strategic role? We sat down with Colleen to ask a few questions. We hope you enjoy it.
How many years have you been coming to Content Marketing World?
Since the beginning! 6 years and counting!
Why is it important for your company or your role to attend CMWorld each year?
This conference offers so much, but I think the most important take away is the connections we make with other marketers. After going year after year, you see the same people who I have built friendships with and who are a great support throughout the entire year. With the event growing, there are always new people who bring new ideas, experiences and resources for me to learn from. Those connections are worth the investment alone. This group really is my tribe, they understand exactly the kind of challenges I face and are there to celebrate when I have a success with a project. They are always willing to take time out of their own day to help brainstorm or evaluate a piece of content. No one is afraid of giving any secrets away and are always willing to offer advice, their own experiences and what has worked for them.
What is your biggest content marketing challenge?
As a small…
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