6 of the Best Branded Instagram Videos November 2016. 2016 has seen much activity on Instagram, with the image and video-based platform launching a number of new features to its users. Best Branded Instagram Videos: November 2016 Ben and Jerry's: For the second year in a row, ice cream giants Ben & Jerry's have teamed up with New Belgium Brewing to create Chocolate Chip Cookie Dough Ale, an incredible sounding beer. According to Tubular, after YouTube, Instagram is the second most-viewed platform for Ben & Jerry's. Interestingly, although it has the most followers on Facebook, it doesn't tend to attract anywhere like the video views or engagement on that site at the moment. LEGO: LEGO generated over 31.7M views for videos uploaded in November, with around 936K views attributable to videos posted to Instagram. The video generated 161K views, the highest of any of its Instagram uploads last month, along with 30K engagements. It generated 57.7M video views on the social video platform in November, and it's also using the 'Stories' feature on a very regular basis. Of the 36 videos uploaded to the main social platforms in November, over 16 of them referred to the festive cup design, with this one generating an impressive 5.4M views. That's it for our round-up of the best branded Instagram videos of November 2016.
2016 has seen much activity on Instagram, with the image and video-based platform launching a number of new features to its users. Creators can now upload videos of up to 60 seconds, allowing publishers to entertain and engage viewers for that much longer, and Instagram also finally debuted the much talked about algorithmic change which radically changes the way it returns results to its users. The Facebook-owned is also finding success with its ‘Stories’ feature, which pieces together user moments in a slideshow format. In the last week, the site has also released new updates in which users can ‘like’ comments, and also filter them by keywords. Users will also be able to remove followers.
Instagram rolled out the ability to post video content to the site via a mobile device back in 2013, when consumption on smartphones and tablets was considerably less than it is these days. But with video predicted to dominate mobile traffic by a staggering 70% by 2021, Instagram is already bolstering its video encoding process in anticipation. The Facebook-owned site already has an active user base of around 600M per month, and time spent watching Instavids has grown by an impressive 40% over the past 12 months.
In terms of branded content on Instagram, many companies are regularly using the site as part of a multi-platform video strategy, creating highly-snackable, and mobile friendly clips around promotional tie-ins, and tent pole events. We have chosen some of the best-branded Instavids for November that should leave you hungry for more.
Best Branded Instagram Videos: November 2016
Ben and Jerry’s: For the second year in a row, ice cream giants Ben & Jerry’s have teamed up with New Belgium Brewing to create Chocolate Chip Cookie Dough Ale, an incredible sounding beer. Proceeds from the sale of the ale will benefit Protect Our Winters (POW),…
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