5 Reasons Why Social Media Marketing Has To Be Part Of Any Digital Media Marketing Strategy

5 Reasons Why Social Media Marketing Has To Be Part Of Any Digital Media Marketing Strategy. People often get confused between social media marketing and digital media marketing. It's simple. Social media marketing is part of digital media marketing. In fact, in the last couple of years, social media marketing has become a major part of every digital media marketing strategist's toolbox. What is digital media marketing? According to the Financial Times Lexicon, Digital media marketing is "the marketing of products or services using digital channels to reach consumers. In other words, digital media marketing encompasses all forms of online marketing. What is social media marketing? Here are a few more reasons: Spread the word about new products and promotions: Because there are so many people on social media, it is possibly the fastest way to alert consumers to your company’s new products and brands.

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People often get confused between social media marketing and
digital media marketing. It’s simple. Social media marketing is
part of digital media marketing. In fact, in the last couple of
years, social media marketing has become a major part of every
digital media marketing strategist’s toolbox.

But first, let’s have a look at the definitions of digital and
social media marketing.

What is digital media marketing?

According to the Financial Times
Lexicon
, Digital media marketing is “the marketing of products
or services using digital channels to reach consumers. The key
objective is to promote brands through various forms of digital
media.” In other words, digital media marketing encompasses all
forms of online marketing. It is important to note that most
companies still employ a combination of online and offline
marketing; with the majority of companies utilizing online
marketing more than offline marketing as time moves forward.

What is social media marketing?

Social
media marketing
, on the other hand, is a term that refers to “the process of gaining traffic or attention through social media
sites.” We all know that in recent times, the number of users using
social media marketing platforms such as Facebook, Twitter,
Instagram, amongst others, has grown, and is growing…

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