And yet email isn’t going anywhere: It’s far and away the dominant means to communicate in business. At Vidyard, we’ve created a more impactful, personal way to communicate via email by harnessing the power of video. ViewedIt is a unique tool to create, send and track personalized videos via email — one that’s so easy, anyone can use it in a couple of clicks. My quest for a better business communication tool ViewedIt instantly opens up a world of possibilities far beyond what’s offered by today’s business communication tools, from text and emails to phone calls. There’s a reason we still make phone calls, after all: they’re personal and one-to-one, and there’s still tremendous power in hearing the human voice. Nonetheless, people now text each other five times more than they call each other. An ideal business communication tool would bring together the strengths of video, phone and email, with none of the drawbacks. The power of personal video With ViewedIt, it’s literally one click to start recording on your webcam, and one click to send the result. A new direction for business communications Above all, we wanted to make it effortlessly simple to create personalized videos and share them via email — so simple, in fact, that it could truly transform how people communicate. Rather, we want people to have personal conversations with each other using video.
Click. Trash. Click. Trash. If you have an email account, you know this routine too well. The average business user receives nearly 100 emails per day, and most of that is generated automatically. No wonder click-through rates are now as low as 1-3 percent.
And yet email isn’t going anywhere: It’s far and away the dominant means to communicate in business. What’s desperately needed, however, is a way for businesses to create messages that cut through the clutter and avoid the trash bin.
Enter ViewedIt. At Vidyard, we’ve created a more impactful, personal way to communicate via email by harnessing the power of video. ViewedIt is a unique tool to create, send and track personalized videos via email — one that’s so easy, anyone can use it in a couple of clicks. And today, I’m proud to announce the launch of our enterprise version.
My quest for a better business communication tool
ViewedIt instantly opens up a world of possibilities far beyond what’s offered by today’s business communication tools, from text and emails to phone calls. Each has its strengths, but also serious drawbacks.
There’s a reason we still make phone calls, after all: they’re personal and one-to-one, and there’s still tremendous power in hearing the human voice. Nonetheless, people now text each other five times more than they call each other. It’s no mystery why. Phone calls are disruptive and inefficient, and can intrude upon others’ schedules.
Email, on the other hand, enables people to connect on their own time. But, not only are recipients today frustrated with the volume of machine-generated messages, text on a screen just can’t deliver the impact of a face-to-face interaction. No matter how well you write, there’s always something missing.
With video, people can hear your voice, while also seeing your expressions, body language and gestures. It should come as no surprise that 62 percent of millennials prefer to watch a video from a company than read text. But video-calling platforms such as Skype and FaceTime are even more disruptive than old-fashioned phone calls, and uploading…
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