FollowAnalytics launches AI-powered Mobile Optimization Suite to solve marketing’s generalization problem

Consumers now want relevant communications and messages that are tailored to them. To try to solve this problem of serving content changes to everyone indiscriminately, FollowAnalytics has announced today its new Mobile Optimization Suite, which includes Optimize AI, a new split testing technology powered by machine learning. Mobile Optimization Suite includes various new tools to help marketers get the most from iterating, improving, and measuring the success of changes to websites, communications, in-app messages, and push notifications. But most importantly, the suite includes segment-based optimization that allows marketers to run different tests and serve relevant content to audiences based on their personal needs. “The segments used by Optimize AI are of two types,” Samir Addamine, founder and chairman at FollowAnalytics, told me. These segments allow you to get results out of the box, even before you have defined any custom segment.” Split testing different content based on segments means you can optimize your app to provide an ever-improving personalized experience for the consumer. You can also create custom HTML5 messages. Addamine thinks AI and machine learning will be an increasingly important part of the marketer’s armory for 2017. “AI and machine learning will help reach the holy grail of any marketer: the self-driving campaign, my vision since I started FollowAnalytics in 2013,” Addamine said. Building more bridges between the CRMs, ERPs, and marketing tools will also catalyze the quality of the predictions.” FollowAnalytics Mobile Optimization Suite, which includes Optimize AI, is available from today.

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Marketers are used to the concept of split-testing possible content and communication changes to determine a winning combination. The problem with a standard A/B split test is that it can still leave many of your customers with a sub-optimal experience because you’re assuming that all of your customers fall into the same demographic.

And in today’s marketing, generalization is the enemy.

Consumers now want relevant communications and messages that are tailored to them. In fact, 77.5 percent of “digital natives” want you to give them a truly personalized experience, both on your website and within messages, and that percentage remains high for other age groups, too.

To try to solve this problem of serving content changes to everyone indiscriminately, FollowAnalytics has announced today its new Mobile Optimization Suite, which includes Optimize AI, a new split testing technology powered by machine learning.

Mobile Optimization Suite includes various new tools to help marketers get the most from iterating, improving, and measuring the success of changes to websites, communications, in-app messages, and push notifications.

It automatically determines the sample size for your test to ensure statistically significant results, while making sure the experiment finishes as early as possible. But most importantly, the suite includes segment-based optimization that allows marketers to run different tests and serve relevant content to audiences based on their personal needs.

“The segments…

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