It doesn’t even need to be a lot of traffic to get things moving, just relevant traffic that will engage your content and share it. Get share buttons placed within your content so that it can be shared with a simple click. A call to action can be anything from asking for comments and shares to driving action toward an opt-in or recommending another relevant piece of content. It makes people want to click and should be leveraged on every blog post. A growth hacker knows you’re only as good as the people you know. Promote your content. Use promotional tools to help get your content in front of more people. You should take every opportunity to repurpose your blog content into new pieces that can be published on other channels. Your top blog posts can be repurposed in a variety of ways: All of that repurposed content can be used in your own blog or posted to external sites that will drive traffic back to your blog. Then they’ll share it.
The two main components of success for a blog are great content and relevant traffic. It doesn’t even need to be a lot of traffic to get things moving, just relevant traffic that will engage your content and share it.
But how do you bring the two together in a way that ensures your content will spread to grow brand visibility and more organic traffic?
Growth hacking is a marketing mindset that refers to using creativity, analytical thinking and social metrics to gain exposure (and sell products.)
In this case, your product is your content so it makes sense to apply the concept of growth hacking. If you were to put a growth hacker in charge of your blog, these are the biggest points they would focus on first to drive up your exposure.
1. Create headlines that drive engagement.
Headlines are important. Vitally important.
Mushy headlines that don’t inspire content can be the death of a blog. They don’t inspire people to click through and read the content. You get pushed aside in search results and social for attention grabbing headlines that catch the attention of the audience.
I’ve seen email campaigns where a single word increased click-throughs by 46%. You can achieve the same thing by following the Four U’s of headline creation.
A growth hacker would focus on creating headlines that connect with the audience on an emotional level and convey value, using the four U’s listed above.
2. Make content more shareable.
A growth hacker knows that content needs to be easy to share. Your audience isn’t necessarily lazy, but the easier it is to share content the more likely they are to spread your work around. Get share buttons placed within your content so that it can be shared with a simple click.
And don’t just settle for putting share buttons at the end. Test placement of your share buttons for maximum impact.
One study from AddThis suggests placing share buttons above the fold to increase the volume of sharing.
3. Always leverage a call to action.
Part of creating a content strategy is having a purpose for every piece of content. The main goal should be to deliver value to the reader but you also want that content to drive further engagement.
A call to action does just that.
Don’t leave it up to the reader to decide what to do next. Tell them what you want them to do.
A call to action can be anything from asking for comments and shares to…
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