You see it all the time with other companies’ content. From planning to creating to promoting, these tips will help you create super shareable content your audience will love. Ultimately, you want to make a video that will make people feel cool to share with their friends. Make people feel something Create something that will give viewers an emotional reaction – laughter, joy, sadness, anger, or a call to act. People want to get something out of the content they watch, and not feel like they’re being brainwashed about what brands they should like. Know where this content is going to end up Obviously you want to share your content across social media sites to get the most coverage, but remember that some content is better suited for some sites over others. Team up with other sites Submitting your video to a Facebook group or a website that posts similar content and gets a lot of shares could be a good route to get your video seen and shared, and drive traffic back to your own social media or website. Most times, it’s up to you to make sure your content gets seen. One of the best things you can do is find that perfect balance between quality and quantity. What characteristics make you like and share videos you come across?
Whatever business you’re in, you’ve probably wondered how you can get your content to go viral. You see it all the time with other companies’ content. They start small, and all of a sudden they’re huge because of a couple viral videos.
Videos are more likely to be viewed than other content (in fact, Sizmek research (formerly MediaMind) found people were 27 times more likely to click on a video ad than a regular banner ad and that can lead to a huge growth in followers and revenue.
Sometimes luck decides which videos go viral, but you can do plenty of things to get luck on your side.
From planning to creating to promoting, these tips will help you create super shareable content your audience will love.
Creating your video
Even though it feels random sometimes, there is a pattern for which videos take off and which ones sit in obscurity.
Before you make content, you need to have a plan.
Make something people want to share
Whether it’s a cute cat video that can make someone’s day a little better or a video with a strong message for a cause, you have to create something that people will want to share with their friends.
Ultimately, you want to make a video that will make people feel cool to share with their friends. You could appeal to their conscience, their interests, or their heartstrings. Videos that alienate or embarrass aren’t going to get you the shares you want.
Make people feel something
Create something that will give viewers an emotional reaction – laughter, joy, sadness, anger, or a call to act. Most viral images evoke happiness, surprise, admiration, or satisfaction.
Be careful with content that evokes anger. It’s OK to get people angry about an injustice in the world, but if you don’t offer a next step to address that emotion, the viewer doesn’t really go anywhere or accomplish anything.
The emotion that seems to get the most traction is inspiration. Just look at Upworthy’s success from sharing videos that give viewers that warm, bubbly feeling. Inspirational and feel-good videos usually get the most buzz.
Don’t drag on and on
A lot of content competes with your video and people tend to have a short attention span when scrolling through social media. Get to your point quickly, otherwise you’re going to lose people. (At the five-minute mark, over 90% of viewers have bailed.)
If you get people invested in the video within five to seven seconds (or even better, with just an interesting title), then you’re golden.
Don’t make it feel like an infomercial
We all see too many ads throughout the day. People want to get something out of the content they watch, and not feel like they’re being brainwashed about what brands they should like.
It’s possible to make videos that promote your brand without being preachy. Make sure your brand values are well represented in the content, and give people information they care about. If you’re a company that sells apples, for example, make some of those how-to recipe videos that everyone loves right now.
Know where this content is going to end up
Obviously you want to share your content across social media sites to get the most coverage, but remember that some content is better suited for some sites over others.
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