With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. Video Is Leading to ROI Numbers behind this trend: It’s no secret that video is becoming an essential component of successful content marketing strategies. Action content marketers should take: If you aren’t doing so already, you should be thinking about ways to incorporate video into your 2017 content efforts. Video Is Being Thoroughly Consumed Numbers behind this trend: As digital marketers, we want to keep visitors engaged with our content and online properties for as long as we can. Video was followed by social media posts, news articles and research content. More than half of the surveyed marketers say they spend more than six hours a week doing so. More than a quarter of respondents (27 percent) identified social media as an “indispensable” channel for content distribution in 2016, matching websites (26 percent) and email (28 percent). Action content marketers should take: Content assets are certainly valuable to opening sales conversations, but marketers need to make sure they can be accessed as needed. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year A Blueprint for Creating Share-Friendly B2B Blog Posts
With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there. With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts.
With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy.
1. Video Is Leading to ROI
Numbers behind this trend: It’s no secret that video is becoming an essential component of successful content marketing strategies. A Firebrand Group study recently discovered that about 85 percent of marketers have seen positive ROI from their video efforts.
Action content marketers should take: If you aren’t doing so already, you should be thinking about ways to incorporate video into your 2017 content efforts. Outside of ROI, video has shown to also increase brand awareness and customer loyalty. At KoMarketing, we have seen the most success when using video on Facebook.
2. Video Is Being Thoroughly Consumed
Numbers behind this trend: As digital marketers, we want to keep visitors engaged with our content and online properties for as long as we can. Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. Video was followed by social media posts, news articles and research content.
Action content marketers should take: Online users are seemingly skimming content more than they ever have before. Long blog posts should be digestible and the content that has the best chance to keep the audience’s attention is video, due to its interactive nature.
3. Content Management Inefficiency Abounds
Numbers behind this trend: According to a study by Seismic and Gatepoint Research, just one in five B2B marketers are currently satisfied with their content management methods. Custom requests for updated collateral, content that sales personnel doesn’t use because they can’t find it and an inability to track the success of content are the primary obstacles to success.
Action content marketers should take: With the need for content continuing to grow across industries, organizations need to make sure they have the talent, technologies, and personnel in place to keep the content process on the right track. Without managing the content process effectively, there’s a chance that time and resources could be consumed where they could otherwise be devoted to prospects and sales.
4. Inbound Marketers Are Creating More Content
Numbers behind this trend: Inbound marketers are spending an increasing amount of time creating content. In fact, according to Writtent, 93 percent of inbound marketers are now creating content on a weekly basis. More than half of the surveyed marketers say they spend more than six hours a week doing so.
Action content marketers should take: While more content does not always equate to more content success, marketers need to understand that their competition is churning it out more than ever. Whether it’s one piece or ten pieces of content a week, inbound marketers need...
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