The Drum’s content marketing operation has rebranded as Drum Studios

The Drum’s content marketing operation has rebranded as Drum Studios. Formerly known as Drum Works, the rebrand reflects both an increasing focus on video and a continued commitment to developing creative solutions to help clients engage with The Drum’s global audience. Drum Studios provides a full range of content marketing services, from articles and downloadable ebooks to broadcast-quality video documentary series. It was set up to fulfil a perceived need for companies to develop content that was exactly targeted at the audience of agency execs, brand marketers and technology companies The Drum serves. Over half of B2B marketers plan to increase their spend on content marketing in 2017, however although 88% already use content marketing, only 30% believe their organisation is effective at it. Drum Studios aims to help fix that, using its unrivalled understanding of how the marketing industry consumes content to develop effective content marketing strategies for clients. “Our mission is to create content that our audience loves just as much as The Drum’s award-winning editorial,” said Drum Studios MD Justin Pearse. “Helping our clients tell their stories in an incredibly effective, powerful manner.” Drum Studios clients include The Trade Desk, Teads, IBM, Adobe, Publicis and Xaxis.