Some people think that all it takes to have an effective content marketing campaign is writing and publishing blog posts, telling their family about it and then going do other things. Know Your Target Audience A good content marketing strategy takes many things into account. I mean that you’ve got to know who your audience is and what you want them to do. People might be interested in one or two of your articles, but they will soon drift away as your posts stop engaging them. That’s a lot less likely to happen if you’re specifically catering to your target audience. What’s more, what you really want to earn via effective content marketing is an engaged audience that is willing to share your material. This will give you a good idea of which way you want to adjust your own content marketing strategy to tailor it more toward what they want. That makes for a far more effective strategy than simply trying to improve writing content. The Expert Interview There are a lot of different types of posts you can do. They believe that, if they write good content, Google will rank it well.
Some people think that all it takes to have an effective content marketing campaign is writing and publishing blog posts, telling their family about it and then going do other things.
If that’s your strategy, then boy are you missing out! Content marketing is so much more than that.
So how do you effectively content market when you’re a blogger? That’s what we’re going to explore today.
Know Your Target Audience
A good content marketing strategy takes many things into account. First and foremost, it starts with a specific target audience.
What do I mean with that statement? I mean that you’ve got to know who your audience is and what you want them to do. This will allow you to laser in on them far more effectively.
‘But,’ some of you may cry, ‘why shouldn’t I target everybody?’ The short answer is because you can’t.
Even the absolute best articles in the world will be ignored by the vast majority of people. That’s because they don’t align with the interests of the masses, only with that of the target audience.
The result? When you target everybody, you really end up targeting nobody.
People might be interested in one or two of your articles, but they will soon drift away as your posts stop engaging them. That’s a lot less likely to happen if you’re specifically catering to your target audience.
What’s more, what you really want to earn via effective content marketing is an engaged audience that is willing to share your material. When that happens, they act as multipliers, getting your content in front of far more people. Again, that’s more likely to happen the more engaged your audience is.
Market to Them
Once you know who your audience is, find out where they hang out and market to them on their terms.
How do you know where they hang out? That’s fortunately not very hard, particularly if you’re on Facebook and have a following there. All you need to do is go to your advert manager, click on your ‘audience insights’, define your audience (here you can click on who your audience is by defining them or simply click on who likes your page) and see what pops up.
Then, based on those results, you will know what other pages they like. This will give you a good idea of which way you want to adjust your own content marketing strategy to tailor it more toward what they want.
Note that you’ll need at least 1,000 likes on your Facebook page to get results. If you don’t have that volume of likes yet, just define your perfect audience and work toward sharing what they like.
The next step is to reach out to the sites they like. You can do this by guest blogging, commenting on their posts, or finding other ways to get picked up on their radar. Then, once they start talking with you and about you, you’ll suddenly…
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