So what’s new at Pinterest? There’s no point in running ads if your account isn’t in good shape. Pinterest 101 What are the basics of a Pinterest account? The reason to pin is to send interested parties to your site, where you can obtain a lead or close a sale. Your goal is to send that traffic to relevant content. Ads on Pinterest are called “Promoted Pins.” That’s the primary unit for self-service advertising. Running ads requires a business account, which is a free upgrade option on the right drop-down menu. If you don’t have enough site visitors, you can choose from categories supplied by Pinterest. Another good starting point is to target keywords. First-time advertisers will need to add their business location and billing info.
Pinterest and I have a long history. Back in 2013, I was one of the most followed men on Pinterest, with over 1.8 million followers. I pinned about men’s style. I was an influencer. I did deals with brands, and my pins would almost always be on Pinterest’s home page. But it became too much to manage. I shut the account down and took some time off.
Fast-forward to today. I have a new Pinterest, but just for houses that I like.
You’re probably thinking, “Wow, he gave up a Pinterest with all those followers? Is he crazy?”
A business owner would be crazy to have given up, or not even used it yet. Businesses in nearly all industries can use Pinterest to some degree. If your product can be photographed, grouped, or if it’s something that gets shared, then it likely has a place on Pinterest. You probably won’t find 1.8 million followers. But your audience could be more genuine and active.
So what’s new at Pinterest? Mostly ads. Specifically, self-service ads. Before I address self-service ads, however, I’ll cover the basics of Pinterest. There’s no point in running ads if your account isn’t in good shape.
Pinterest 101
What are the basics of a Pinterest account? Consider a house or an apartment. If you host guests, you want it to look like someone lives there. Sure, it can be stark and modern. But you don’t want guests to open the door into an empty space.
A Pinterest profile is similar. You want a name, location, and a relevant description. You should have a few boards that clearly denote what’s inside them. And those boards should have a few pins inside to show that there’s activity. You should pin content from your site and also re-pin related content from other creators. Certainly you don’t have to re-pin, but it’s the neighborly thing to do.
Carefully consider where you send traffic. The reason to…
COMMENTS