Image credit: ElenaNichizhenova | Getty Images Opinions expressed by Entrepreneur contributors are their own. All powerful companies, ideas, products and people are omnipresent. If you're not shooting for omnipresence you're making excuses. However, in reality, an excuse usually turns out to be something other than the real reason that motivates your actions. Well, that’s not truly the reason you didn’t make it to work on time. Excuses are never the reason for why you did or didn’t do something. If you want to expand and grow your business, stop making excuses and remember that unless people know who you are, no one will pay attention to what you represent. The more attention you get, the more places you will be; the more people you are with, the more you can be everywhere. I decided to commit to omnipresence, to get seven billion people to hear my name constantly. Although this may seem unrealistic, probably unattainable, it is the right target, thinking, footprint, and concept for my business—to be everywhere.
Opinions expressed by Entrepreneur contributors are their own.
Omnipresence — the goal of being everywhere simultaneously at all times. This is exactly the kind of massive thinking that is missing from most people’s expectations of themselves and their dreams.
Although being everywhere in all places at all times may seem unrealistic, probably unattainable, it is the right target, thinking, footprint, and concept for my business — to be everywhere. The mere commitment to doing something this big will be an adventure in and of itself.
The things upon which people depend most are omnipresent, from the oxygen you breathe to the water you drink to the fuel you burn in your car to the electricity that runs through your home to the most impressively branded products on earth.
You want people to see you so often that they think of you constantly and instantaneously identify your face or name or logo with not just the offering you represent but even the offering made by those similar to you.
Many people incorrectly assume that they can make a handful of phone calls, a personal visit or two, then send out some emails and, somehow, command people’s attention. But the truth is that none of these actions will cause people to think about you enough to have a considerable effect.
All powerful companies, ideas, products and people are omnipresent.