Use This 1 Marketing Tactic If You Want to Double Your Business Overnight

Use This 1 Marketing Tactic If You Want to Double Your Business Overnight. In fact, one of the first emails I sent as a founder -- one which took just 20 minutes to write -- led to over $20,000 sales in my first month alone. Whole industries are dedicated to getting businesses press coverage. I speak from personal experience: I’ve had the unique experience of being both an entrepreneur who did the pitching and a writer who’s received countless pitches. That might sound like the antithesis of an "upside," but it is, because using the method I’m about to outline, your message will rise to the top of the pile. So, step one: Securing that press coverage starts with asking yourself these five questions: Am I targeting the right media outlet? You have to first make sure the media outlet and specific writer or editor at that outlet whom you're reaching out to, is the absolute best person to contact. Write a (short) email. My own research indicates the same, with the shortest emails getting the best response rates (in most cases). Remember: Writers and editors are busy people.

Author: Brian Roberts / Source: Entrepreneur

What if I told you there’s a way you can get in front of millions of potential customers, drive highly-targeted website traffic, catapult your sales, increase your search-engine rankings and bolster your credibility tenfold . . . for free? Sounds too good to be true, right? Well, it isn’t. I would know: Using this method alone, I took my former hip hop jewelry brand from zero to six-figures in sales in less than a year.

So, what’s this remarkable tactic that led to such explosive growth? Publicity. In fact, one of the first emails I sent as a founder — one which took just 20 minutes to write — led to over $20,000 sales in my first month alone. My cost? Zero. That’s how powerful publicity marketing is.

But, there’s a problem. Publicity marketing isn’t some big secret. Whole industries are dedicated to getting businesses press coverage. Bloggers, writers, editors and journalists are inundated with pitches. I speak from personal experience: I’ve had the unique experience of being both an entrepreneur who did the pitching and a writer who’s received countless pitches.

Thankfully, there’s an upside here: Most so-called “pitches” are terrible. They’re boring, irrelevant and presented poorly. In fact, the publicists who are often paid thousands of dollars a month from founders hoping to secure press coverage, send some of the worst pitches of all.

That might sound like the antithesis of an “upside,” but it is, because using the method I’m about to outline, your message will rise to the top of the pile. You might not get press coverage from every outlet you solicit. But you don’t have to, because all it takes is one feature to change everything.

So, step one: Securing that press coverage starts with asking yourself these five questions: