Any time you're writing content, whether it's for your own site or for a guest post on another blog, you want to produce the best quality content you can. Whenever you have a topic idea, vet it to see what content already exists. Topic ideation Every topic idea needs to come from a search. If no one is performing a search, it doesn't matter how good your content is; no one will find it. Try looking for content ideas in places where people ask questions they want answered. Post quality and length Google rankings come from quality content. Google put a stop to this technique, and now it's often better to have a few great pieces of content. Find people asking about your topic, and share it with them. Not every piece is going to make the big time. You aren't going to top the front page of Google with everything you write.
Any time you’re writing content, whether it’s for your own site or for a guest post on another blog, you want to produce the best quality content you can. All the same, though, even excellent content can fade into obscurity if you’re not writing something original. I could write you an excellent book-quality guide to PPC marketing, but when there are a hundred other great guides and a thousand mediocre ones out there, how would mine gain any traction?
How do you guarantee that your content will be seen, will get the attention it deserves and not fall by the wayside? There are no guarantees in life, but you can certainly stack the deck in your favor.
1. Competitive research
It’s hard to find a topic that hasn’t been covered at length, particularly in a crowded, content-rich field like marketing. You need to go narrow, and cover topics that haven’t seen a lot of love. Whenever you have a topic idea, vet it to see what content already exists.
Is there a ton of high quality content already produced? If so, it might be a bad choice to write. Are there good articles out there, but they’re light on content or out of date? These can be good opportunities.
Are there a few excellent guides available, but not a lot of competition? You can gain traction simply by approaching the topic from another angle.
If the existing content is deep, go broad. If the existing content is broad, go deep. Try to think outside the box, and approach your topic from a novel perspective.
2. Topic ideation