But look closely…while marketers are out there trying to make their brand video “go viral,” you know what videos people are actually watching? This is why we partnered with Vidyard on HubSpot Video. We figured out that for video to work it needs to be a tool that everyone at your business can use, across marketing, sales, and customer service. HubSpot Video is that solution and it’s now included as part HubSpot pro and enterprise. What is HubSpot Video? Service teams can help customers faster and more completely with personalized help videos created and shared directly from Service Hub. Vidyard offers HubSpot Video users a great piece of technology. While we think HubSpot Video is a great solution, we recognize the importance of an open ecosystem, and users may opt to use another video platform. We’re proud to work deeply with Vidyard to bring video to HubSpot and excited to bring a free taste of the Vidyard product to all our customers. If you’re ready to start using authentic, personal, 1:1 videos to connect with prospects and customers — we’re launching a brand new HubSpot Academy Video certification with Vidyard.
I mean they love video.
People spend a staggering six hours a day watching video! Outside of breathing, there might not be any activity that unites us as people more than watching video.
As a result, video is something that marketers are very eager to figure out — but, for the most part, video has kind of stumped us. Our CMO, Kipp, digs into why video is so hard here. But the short story is that video is hard to make, expensive, and hard to measure.
But look closely…while marketers are out there trying to make their brand video “go viral,” you know what videos people are actually watching?
- Facebook videos of kids being adorable
Brands are investing thousands of dollars in polished, “viral” videos, but consumers are watching personal, authentic, 1:1 videos.
This is why we partnered with Vidyard on HubSpot Video. We have been watching the appetite for video rise, specifically the appetite for videos that are fast, personal, and 1:1. And we wanted to build a set of features that would help our customers leverage the power of that kind of video.
But when we got to work, we quickly realized a single product wasn’t the answer. We figured out that for video to work it needs to be a tool that everyone at your business can use, across marketing, sales, and customer service.
We didn’t need a new product, we needed a platform wide video-ification of HubSpot.
HubSpot Video is that solution and it’s now included as part HubSpot pro and enterprise.
With these ambitious goals in place we knew we’d need a great partner to pull it off.
They’d need to have best in class video technology — this technology is not easy to build and partnering could dramatically accelerate our time to market and meet our customer’s high standards.
We’d need a partner who was like minded about the future of video and had expertise in video for marketing, sales, and customer service.
And finally we’d need a partner we can trust.
A HubSpot Connect partner since 2016, Vidyard…
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