Are You Overlooking This Powerful YouTube Ranking Signal?

Are You Overlooking This Powerful YouTube Ranking Signal?

For many businesses, however, it still offers the best opportunity to reach your target audience via video. YouTube users arrive ready for video content. According to YouTube: The community has one billion users—about one-third of all internet users. Of course, you can promote your YouTube video through a variety of avenues, like paid advertising or social promotions—but there’s one often-overlooked action you can take that will feed into the most powerful organic ranking signal on YouTube. It’s no secret that the average time people spend watching a video is among the most important organic ranking signals within the YouTube platform. For example, if a person were to start a YouTube session watching one of your videos and then continue to watch other videos (whether in your channel or those submitted by other parties), the total time they end up spending on YouTube affects the rankings for your video and your channel. That means the ranking power of your channel and videos surges when your video sparks a lengthy YouTube session—even if a viewer spends much of that time watching other users’ videos. 3 Ways to Optimize for This Important Signal Here’s how to optimize for this organic ranking signal and encourage longer YouTube sessions amongst users. If your videos are engaging, your playlists are well put-together, and you’ve captured a viewer’s attention throughout the first video, viewers will be more likely to continue their YouTube sessions. You’ll attract more views and longer watch times, which impact the organic search aspect of your YouTube channel.

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Are You Overlooking This Powerful YouTube Ranking Signal

Many social networks today like Facebook, Instagram, and Snapchat support video, so YouTube may seem like yesterday’s news. For many businesses, however, it still offers the best opportunity to reach your target audience via video.

YouTube users arrive ready for video content. They’re more likely to stick around longer—provided the video holds their attention and fulfills its promise. This is quality relationship building time. Furthermore, Google loves YouTube videos, and you can compete for a spot in those rankings with videos of your own.

YouTube by the Numbers

YouTube is still one of the web’s largest search engines. According to YouTube:

  • The community has one billion users—about one-third of all internet users.
  • YouTube reaches more 18 to 34 and 18 to 49 year-olds than any cable network in the U.S.
  • You can navigate YouTube in 76 different languages, which covers 95 percent of the internet population.
  • People watch a billion hours of YouTube every day.

The Ranking Signal You Need to Know

Knowing just how vast YouTube is, you might feel intimidated when trying to compete. How can you ensure the widest possible audience sees your video? Of course, you can promote your YouTube video through a variety of avenues, like paid advertising or social promotions—but there’s one often-overlooked action you can take that will feed into the most powerful organic ranking signal on YouTube. And I’m not talking about basic optimization techniques like video titles, descriptions and tags (though YouTube descriptions offer a little-known opportunity to help you obtain featured snippets in Google).

It’s no secret that the average time people spend…

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