Boost Facebook Engagement With These 3 Psychology Principles

Boost Facebook Engagement With These 3 Psychology Principles

Author: Wade Harman / Source: Entrepreneur In this era of marketing, Facebook is King. People are spending more and more time on the Face

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Boost Facebook Engagement With These 3 Psychology Principles

In this era of marketing, Facebook is King. People are spending more and more time on the Facebook platform than any other. As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users.

Not many people realize how effective psychological triggers can be for their business. Psychology has been used in marketing by large corporations like Coca-Cola, UPS, Pepsi and a lot more. If your Facebook marketing strategy is starting to feel a little stiff, here are some psychological principles which you can use to promote a positive social marketing campaign on this platform.

1. The K.I.S.S. principle

Everyone loves simple. Simple does not promote procrastination. Your audience gravitates towards simple strategies on Facebook because the idea of simple means they’re going to be able to do it. This always promotes a healthy attitude about whatever they’re doing, and it’s up to you to serve simple up on a silver platter for them.

You already understand how you need to break down your business in a simple way, allowing your target audience to be drawn to your brand. But why is simple so complex sometimes? As Steve Jobs said, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But, it’s worth it in the end because once you get there, you can move mountains.”

Even Facebook experts like Amy Porterfield sometimes share just how simple something is to their audience. Spelling it out creates a personification of completion within your audience, as seen in the example below.

In a 2012 study by Google and the University of Basel, researchers found that humans are hardwired to make snap decisions. When you create a social strategy on Facebook, you want to make it look as simple as possible for your audience to get to their goals. In a flash, they will judge your content through a process called Cognitive Fluency.

The simpler you can make your brand, your product or your new Facebook advertisement, the more action you are going to get on your post. This goes from the description of the text all the way to which image you choose to represent a particular subject. They all have an effect on the brain.

2. The law of similarity

There are a lot…

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