Building Trust Using Content Marketing. It has something unique to give to the world, but only if other people are willing to help distribute it. Building Trust Using Content Marketing There are several easy ways to make your company seem more reliable. Your readers will enjoy the steady output of information and come to expect your posts. Each time you stick to your schedule, you’re meeting their expectations and boosting your reputation. Always use sources for statistics and other information. When experts and celebrities recommend your products or services, you’re going to seem much more credible. Get your employees engaged and customers will be able to relate the entire company to a specific person. This helps customers feel connected and assume your brand is trustworthy. When you make your brand stand out and offer things no other company can, you become a unique source for your audience.
Anyone who’s ever written a college paper can tell you that you have to cite your sources. Why? Because information isn’t valid unless you can trust where it came from. The internet is a vast place, and countless lies and exaggerations pose as facts. Being respected and trusted is a rare occurrence but all businesses should strive for it.
Why You Need Trust
Confidence in a person or business makes us more likely to continue interactions with them and to tell our friends and family about our experiences. Take the classic Nigerian prince spam email, for example. Imagine, just for a moment, that this man exists and he’s legitimate. What if he really needed your help moving his money in order to use it? Can you picture the confusion and sadness he’d feel as thousands of pleading emails went entirely unanswered? Even if his intentions were pure, he has no credibility and therefore no one will take his offer.
In a sense, your business is an honest Nigerian prince. It has something unique to give to the world, but only if other people are willing to help distribute it. Instead of a bank account number, you need their page views, shares, likes, and comments. Without credibility, all of your hard work will go to waste as your content is ignored.
Building Trust Using Content Marketing
There are several easy ways to make your company seem more reliable. There are some things you have little control over in many cases (such as backlinks), but plenty of other tactics are available to you. Here are the top eight ways to inspire trustworthiness through your content.
- Stick to a schedule. Consistency is key in content marketing,
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